Coronet

Brand Story

Eternal in appeal yet contemporary in design, the Coronet Solitaire branded jewelry collection is for the fashion-conscious woman.

The brand takes inspiration from aristocratic history – The Crowns adorning the aristocracy. While the crowns of Kings and Queens stand for power, a Coronet defines the beauty and desire of a Princess.

Ingeniously and elegantly Aaron Shum Jewelry has created a magnificent collection of Coronet Solitaire, which ensembles seven brilliants with an elevated center diamond set without prongs, creating "The Solitaire Effect".

A solitaire is beautiful on its own, but when the combination of the luster and brilliance of seven diamonds - Coronet Solitaire bedazzles! This exclusive design outshines the look and luminosity of a much larger solitaire stone. Coronet Solitaire is beautifully intricate and perfect for day-to-evening wear.

To many customers, Coronet Solitaire has become a symbol of fortune and success as “Seven” is a number with worldwide significance such as the Seven Wonders of the World; Seven Virtues; Seven Seas, Seven Days of the week and so on. The “seven diamonds combination of Coronet Solitaire” embodies the ideals of bringing prosperity, wealth and success to the people who wear Coronet Solitaire jewelry.

A Diamond is forever, Coronet is for everyday.

The Look

Coronet Solitaire has accomplished what centuries of master jewelers have tried - creating a luminous grand solitaire effect - with only 30 points of diamond, Coronet Solitaire achieves the look and brilliance of one carat at exceptionally competitive value.

Coronet Solitaire’s worldwide patented setting is what makes it a true original.  Without central prongs to distract from its brilliance, the Coronet Solitaire design achieves 100% diamond visibility and boasts superior light refraction.

Showcasing an eye-catching 399 facets rather than the standard 57 for a typical solitaire stone of its size, the Coronet Solitaire reaches optimum radiance, at approximately 1/3 the carat weight and 1/10^th the price of its solitaire equivalent.

To its pride and joy, Coronet Solitaire had received the Hong Kong Top Brand Award in 2011. This is the first and only jewelry product brand in the history of Hong Kong industry to win this prestigious award. Coronet Solitaire also won the Hong Kong Famous Brand Award in 2012 and Hong Kong Star Brand Award in 2013. Since its introduction, Coronet Solitaire has been well received by global audience, acquired approximate 1000 points of sales worldwide to date, and will be reaching 3000 points of sales in 2015.