德国腓德烈斯哈芬国际水上体育运动用品展览会（INTERBOOT）是一个国际性、交叉性、互动性的水上运动展览会，是德国最大的水上运动用品展，从上世纪六十年代就开始的水上运动展览会，每年一届，在腓德烈斯哈芬展览中心举行。康士坦茨湖处于瑞士、奥地利和德国南部的交界处，这三个区域是欧洲地区人均收入最高且失业率最低的地区，是欧洲的旅游中心之一，每年迎来百万游客，水上运动是该地区最受欢迎的运动。INTERBOOT充分利用了这个有利地理位置，使广大展商密切接触了该地1430万拥有雄厚购买力的群体。
INTERBOOT水上运动展值得世界上所有爱好水上运动的爱好者参加。互动是INTERBOOT水上运动展的另一大特色，在这里参观者并不是一个消极的角色，每个参观者都可以亲身体验展会现场水上运动带来的乐趣。
INTERBOOT展会提供500多平方公里水域以供各类高档水上运动体验与试驾，展会在水上运动季节内举行，与会观众和展商都有机会领略湖区缤纷的水上活动。
超过100个泊位的港湾为展商展示产品提供了一个良好的平台。在展会上观众可参与展会组织的体验活动，其中包括帆船竞赛、海上探险游戏、游行等等。
腓德烈斯哈芬市是一个与众不同的城市，位于德国南部，毗邻奥得利和瑞士。那里湖泊众多。当地居民不仅热衷于水上运动，更热衷于推动水上运动的发展。INTERBOOT水上运动展可以让参展商接触到瑞士，奥地利等这些低失业率，资本富裕的国家。同时这几个国家都是水上运动十分发达和普及的国家。
除去列支敦士登，瑞士是欧洲人均收入第二高的国家，据统计瑞士有100000居民拥有游艇驾照，每年都有20000水上运动爱好者来到他们的邻居德国参加INTERBOOT水上运动展。
每届展会的到来即是水上运动黄金季节，作为德国最大的水上运动用品展必将会吸引更多的参展商和观众。数据显示，每年的参观者中有22.5%的参观者来自德国以外的国家和地区。其中73%来自瑞士，22%来自奥地利，2%来自意大利，2%来自法国。而参观者中，具有强劲购买力的，年龄介于41-50岁的参观者占26.3%。另一项调查显示，所有参观者中19.7%的参观者表达了在未来2年内购买新船的强烈欲望，而39.4%的观众表示将会购买新船。
优越的市场和强劲的购买力使得德国水上运动用品展成为世人瞩目的展会。
展品范围(Show Products):
帆船、游艇、皮划艇、充气艇、游乐船艇、豪华游艇、救生艇、电动船、水撬、水上航行设备、摩托艇，橡皮艇、潜水，冲浪用品；水下摄影器材、潜水俱乐部等；旅游，水上运动，水上极限运动；潜水服装、眼镜、帽子、救生服。相关杂志、媒体等。
展会报告(Show Report):
For five days, the Friedrichshafen exhibition grounds were devoted to water sports, with motorboats, sailing yachts, trendy sports gear, accessories, and maritime fashion drawing 37,900 visitors to the 64th edition of the Interboot, compared with 40,100 last year. This year’s focus was on forward-looking topics such as sustainable shipping, digital transformation, and fostering the next generation of boating enthusiasts. A major highlight was the special “My First Boat” exhibition, organized in cooperation with “float” magazine, which showcased more than 20 entry-level boats in Hall B2 and attracted a great deal of interest from the public. “In addition to the strong representation of topics interesting to industry insiders, the special exhibition also struck a chord with visitors,” says Messe Friedrichshafen CEO Klaus Wellmann, reflecting on the past five days. “The exhibiting companies were in high spirits, and many deals were finalized on site.” Project Manager Felix Klarmann also expressed his satisfaction by adding, “Unfortunately, the decline in visitors due to the economic and geopolitical situation has been confirmed in our own figures as well. Nevertheless, we received feedback that the quality of visitors remained high, as reflected in the sales achieved. We have placed significant emphasis on ensuring that the Interboot is just as attractive to seasoned water sports enthusiasts as it is to newcomers. The response has shown that we are on the right track.”
Entry-level boats steal the show at the Interboot
Jens Böckmann, founder and advisor at Yachtverstand as well as public advisor for the special “My First Boat” exhibition, attended the Interboot for the first time. “Some days I had so many conversations that I even forgot to eat lunch,” reports Jens Böckmann, nicknamed “Dr. Entry-Level” for his expertise with beginner boats. “There was a huge crowd here, and people really appreciated that we were providing this service.” Yannick Nürnberger, Managing Director of Europe Marine, also spoke highly of the special exhibition. “We had two entry-level boats on exhibit ourselves and thought the event was a great success.” Yannick Nürnberger was also highly satisfied with how the fair went in other respects: “We experienced a particularly large turnout at our booth, especially on Saturday. You could really tell that we were at a fair that takes place in southern Germany, as the visitors here are particularly knowledgeable and affluent. A number of sales were finalized, and, as in previous years, we anticipate good follow-up business after the fair.” Philip Schröder, who represented Roto Nautica at the fair, also expressed enthusiasm for the special exhibition: “The visiting public really took to the entry-level boats.” He was surprised that transactions were actually being concluded at the fair: “The era of impulse buying actually ended over a decade ago, but some people were so impressed by the products that they wanted to purchase them on the spot. We are thus extremely pleased with how the fair went.”
Digital sailing, informative presentations, and engaging conversations
The AC40 sailing simulator, showcased in sailing hall A3 by America’s Cup participants Lukas Hesse and Jesse Lindstädt of the Youth & Women’s Team Germany, also attracted great interest. “It was amazing at the Interboot,” they both say. “Our spot beside the lecture stage was excellent, and the hall’s infrastructure, with its bright glass façades, is truly beautiful. From young children with experience sailing the Opti training boat to those who have never sailed before, including adults, we had a lot of people here interested in trying out the simulator.”
Sonja Meichle, Managing Director at Ultramarin Meichle + Mohr, adds, “There was a lot of demand for the AC40 Simulator. The lecture series also drew attendees to the sailing hall. Unfortunately, we had a slightly weaker start to the year than expected. However, we still achieved very good results when you compare the economic situation of this year to last year. Our customers were very interested and well-informed, especially in regard to the boats, leading to excellent discussions.” Luca Enderli, who works in After Sales at Ganz Yachting, also mentioned positive interactions with customers: “The Interboot went really well for us. We sold a boat and generally had a lot of promising prospective customers at our booth. We have now been in Friedrichshafen for the fourth consecutive year. Next year, we intend to expand our exhibition fleet by another boat.” Pascal Ernst, Managing Director of Neptun Yacht, also reports successful business at the fair: “We sold a boat and had an excellent set of visitors to the booth, with many expert and technical questions about our products.”
High demand for Ladies-only Motorboat Driving Training
Despite fewer hours of sunshine, the Interboot Marina still drew visitors with a range of test rides, waterside dining options, and a show program with lots of variety. The Ladies-only Motorboat Driving Training, supported by Pantaenius and Boote Pfister, was nearly fully booked in the run-up to the Interboot fair. Vanessa from Kluftern participated in the training and enthusiastically reported the following: “It was a wonderful opportunity for us women, and I really enjoyed it. Afterwards, I immediately signed up for the intensive course. Thank you so much – it was a really great experience.” The free two-hour round-trips aboard the MS Altenrhein were also quite popular. Brigitte Zimmer posted the following on Google: “The boat trip aboard the MS Altenrhein was a real highlight.” Thomas of Königsbrunn concurred on Instagram: “We were right in the thick of it all, thanks to the amazing tour.”
If you want to be “in the thick of it all” again at the 65th edition of the international water sports fair, be sure to mark September 23 to 27, 2026, on your calendar.
