巴西拉丁美洲国际旅游市场展览会（WTM Latin America - World Travel Market Latin America）是拉丁美洲领先的B2B旅游业盛会，从2022年开始，一年一届，在拉丁美洲巴西圣保罗举行。该展在参加者之间创造了数亿美元的商业合同，吸引了全球观众，塑造了旅游界。展期三天，旅游界共有近近千个展位，共有两万多名旅游专业人士，重点行业买家、记者、数位业界影响力人物，以及学生和旅游部长等参与。这个充满活力的活动提供了在一个屋檐下发现世界的机会，并受到行业领袖讨论旅游行业的趋势，问题和创新的启发。
该展让参展企业处于成千上万的潜在客户面前，并通过在拉丁美洲世界旅游市场上的展示，将您的品牌定位为旅游行业的前沿。我们通过我们独特的比赛制作工具和快速的网络会议，帮助您与潜在买家配对洽谈与沟通。拉丁美洲世界旅游市场展提供了完美的平台，满足新老客户以及建立或巩固您在行业中的地位。同时参加行业领导人的会议和研讨会，并参阅我们的旅游技术区域，了解最新消息，控制行业如何看待您的品牌，并为您的潜在客户带来持久的印象。
全球首屈一指的拉丁美洲旅游市场展（WTM Latin America）是一个充满活力的活动，必须参加为期三天的企业对商务活动，向拉丁美洲旅行专业人士展示各种目的地和行业。全球旅游业是一个独一无二的机会，在一个屋檐下相遇，网络，谈判和开展业务。
每年拉丁美洲世界旅游市场展将全球旅游业聚集在一起，讨论旅游行业的业务，创新和趋势。这么多旅行专业人士逐年参加演出的关键原因之一是因为他们所创造的宝贵的网络机会和联系。将帮助您加强与每年参加展览的企业当前业务关系。了解旅游趋势和创新，并就旅游行业发生的情况进行讨论。
WTM Latin America展观众范围：航空公司，住宿、酒店及度假村，商务旅客，土地旅行，会议与会议组织者，咨询，目的地管理，事件管理，金融服务，高尔夫服务，地面处理，团体旅游组织者，健康度假村/水疗中心，激励房屋/机构，营销服务，会议策划人员，新闻，技术，旅游经营者，旅游景点，旅游局，贸易协会，旅游公司，场地服务，水上旅游，批发商。
展品范围(Show Products):
住所，航空旅行/机场，商业金融服务，国家、区域和城市旅游局，目的地管理，目的地，事件管理，事件支持，高尔夫服务，地面处理，长途旅行，媒体，专业会议组织者，旅游局，旅游IT产品，售票代理，旅游景点，旅游，贸易协会，培训与招聘，旅游公司，场地，水上旅游。
展会报告(Show Reports):
WTM Latin America 2025, held between April 14 and 16 at Expo Center Norte in São Paulo, concluded another edition with impressive results. The numbers confirm the consolidation of the event as the main business and relationship platform for tourism in Latin America, reflecting the strength of the sector and its ability to reinvent itself in the face of an increasingly dynamic scenario.
In total, the fair welcomed 32,026 tourism professionals, a number 9.5% higher than that achieved in the previous edition, which had already been the largest in the event’s history. The qualified audience – Buyers Club, Hosted Buyers and Travel Agents – also grew with the participation of 3,121 Buyers Club members (+5%), 80 participants in the WTM Latin America Hosted Buyers Powered by Embratur program (+7%) and 8,615 travel agents (+7%).
With 837 exhibiting brands, the event registered a 5% growth compared to the previous year in this regard. The exhibition area was also expanded, totaling 8,168 square meters, an expansion of 10% over 2024. Companies representing 49 countries were present in the pavilion, 20% more than last year, demonstrating the international relevance of the event.
In practice, this data translates into more opportunities and efficiency for those attending the fair. In 2025, the WTM Lat Meet scheduling tool was used to schedule 7,338 meetings, a 6% increase compared to 2024. The adoption of the lead management application also evolved, reaching 50% of use by exhibitors. Although the total number of leads collected suffered a slight decline (46,213 in 2025 compared to 46,862 in 2024, a drop of only 1%), the debut of the Colleqt tool, which allows data capture via QR Code, generated 9,192 new leads, signaling a diversification in the ways of collecting and qualifying contacts.
This year, under the theme “Where Tech Meets Touch,” the fair showed, in each space, tool, panel and connection made in the pavilion, that the future of tourism depends on the balance between innovation and humanization. Technology was present as a strategic ally, but the human touch — listening, meeting and attentive observation — was what turned each piece of data, each lead, each number, into a real link of value between brands and professionals.
The three themed theaters brought together more than 70 lectures, panels and training sessions, a number that exceeds the 54 training sessions held in 2024. The spaces also hosted the popular Speed Networking sessions with content creators and invited national and international buyers. Another highlight was the record number of entries for the Responsible Tourism Award, which this year received 164 projects from 14 Latin American countries.
To Bianca Pizzolito, Event Leader at WTM Latin America, the results of this edition reflect a sector that is undergoing transformation, but also fully maturing. “The numbers confirm that the pavilion is a living space for construction, where data becomes decisions and connections become business. With each edition, we strengthen this environment that mixes strategy with affection, planning with purpose. And it is this mix that makes the experience unique for those who participate in WTM Latin America”, she concludes.
The 2026 edition has already been confirmed and will be held on the same days and at the same location: from April 14 to 16, at Expo Center Norte, in São Paulo.
