展会现场还举办各种研讨会、会议和活动。尽管存在国际环境不确定性，但在 2021 年至 2022 年初期间，该国来自意大利的入境人数增加了四倍。部分原因是旅游业复苏、绿色和缓慢。
In the heart of Europe, in one of the most innovative cities in the world, at the centre of business, innovation and the future, BIT is the international tourism fair in Italy. A marketplace to support the tourism industry in Italy and around the world. The only one that connects the world of industry professionals in a totally b2b context, but at the same time offers the opportunity for professionals to meet travellers directly.
The BIT 2023 presentation held on January 30 aboard a real streetcar from Milan that explored the same city during the event was a great success. A metaphor for how BIT 2023 offers authentic experiences that combine sustainable and conscious travel with local traditions.
A trend that is confirmed and will be confirmed at BIT 2023, from February 12 to 14 at Allianz MiCo in Milan: a must-attend event for industry operators and travel enthusiasts to search for the most interesting and curious offerings of the major industry leaders in Italy and around the world, the most unusual locations and the offerings of major carriers and tour operators.
Operators and travelers who want to cross borders will find at BIT 2023, in the Leisure area, a variety of international proposals for all distances and all types of experiences. Here we are “told” of unique historical heritages marked by the meeting of cultures, but also of natural wonders that are not yet well known: opportunities to combine sun and sea with nature hikes and immersions in distant cultures await travelers all over the world, spanning from neighboring Europe to the Americas or Asia.
And if sustainable travel is a must for all travelers, BIT 2023 responds by aiming for zero emissions through the LCA (Life-cycle Assessment) method, as part of Fiera Milano’s broader Sustainability Plan and in line with UFI's global Net Carbon Zero Events initiative.