
欧洲自行车贸易博览会(EUROBIKE)是欧洲新兴的一个自行车展会,从1991年举办至今,每年一届,在法兰克福国际会展中心举行,之前一直在腓德烈港展览中心举行。该展发展迅速,被业内人士普遍看好,已与科隆、米兰展鼎足而立。EUROBIKE是欧洲三大自行车展上,人气最旺的展会,有很强的市场影响,同时也是中国以及发达国家的自行车及配件企业参展的首选展会。

EUROBIKE 是无可争议的全球领先的自行车贸易展览会。 在这里,自行车行业建立自己的网络,说服其贸易伙伴并展示自己的媒体世界。 此外,新趋势不断涌现,突破性创新庆祝其首次亮相。 EUROBIKE 不断为行业和贸易创造附加值,并管理贸易展览会和智库之间的平衡行为。

Eurobike展是世界上最重要的自行车部分商品交易会,展会使该行业成为绝对热点,每年增加的游客和参展商说明了展会是一个完美展示和交易平台,该展开展前一天为自行车表演日,表演自行车性能及骑车技术。

EUROBIKE规模:其展出面积已超过10万平方米,有14个贸易展馆,参展国家50多个国家,参展企业一千家以上,70%左右的是来自德国境外,包括中国大陆、中国香港、澳门均有企业参展,特别是中国台湾有两百多家每年都在参展。贸易观众来自至少一百个国家,数量达4万名以上,其中一半是来自德国境外,展会同时举办自行车比赛开放日,每届展会上至少有2万名自行车爱好者参与。

展品范围(Show Products):
越野车、山地车、运动车、童车、BMX车、赛车、电动自行车、电动三轮车、电动滑板车、各种自行车零部件及骑行旅游、运动配套的服装、箱包、工具等系列产品、相关辅助用品(头盔、锁等)、运动服装、安全警示产品等。

展会报告(Show Reports):
Despite a challenging environment shaped by economic pressures, industry policy dynamics, and climate-related factors, participants at Eurobike 2026 are drawing a surprisingly positive conclusion.
Around 800 exhibiting companies from 44 countries capitalized on a moment of strong global attention, using the show to present technological innovations across the entire value chain to a highly engaged international trade audience. Key focus areas included software solutions enabling enhanced connectivity between riders and bicycles, next-generation drive technologies, and innovations designed to improve safety and everyday usability. A total of around 15,130 industry professionals attended the trade show (2025: 31,270), nearly 60% of them from abroad, along with 8970 cycling enthusiasts (2025: 30,420 across 2 festival days) at the Eurobike Festival Day.
Philipp Ferger, Managing Director of organizer Fairnamic, summarizes upon trade fair show closure on Saturday: "Eurobike 2026 was exactly what we expected together with the industry: a trade show in transformation. The international profile of our visitors was particularly strong, with roughly two-thirds coming from Europe and one-third from other global markets. The media reach achieved over the past seven days is impressive, exceeding 440 million. At the same time, visitor quality improved significantly: 71% were executives, compared with 58% in 2025. Over the coming weeks, the whole team and myself, we will focus on advancing our vision for 2027 — a clearly defined international B2B focus, a shorter event duration, and a move to a different section of the exhibition grounds. We will need to further sharpen our profile. Here, we also received valuable input from customers and our advisory board."
The 35th Eurobike will take place at Messe Frankfurt from September 1 to 3, 2027, with a move to a new section of the exhibition grounds.










