英国伦敦世界旅游市场展览会（WTM London - World Travel Market London）是全球领先的旅游业盛会，从1980年开始，一年一届，在伦敦EXCEL展馆举行，开始在奥林匹克中心举行，1992年-2001年在Earls Court举行，2002年开始转至EXCEL馆举行。该展在参加者之间创造了超过28亿英镑的商业合同，吸引了全球观众，塑造了旅游界。展期三天，旅游界共有近五千个展位，共有5万多名旅游专业人士，重点行业买家、记者、数位业界影响力人物，以及学生和旅游部长等参与。这个充满活力的活动提供了在一个屋檐下发现世界的机会，并受到行业领袖讨论旅游行业的趋势，问题和创新的启发。
该展让参展企业处于成千上万的潜在客户面前，并通过在伦敦世界旅游市场上的展示，将您的品牌定位为旅游行业的前沿。我们通过我们独特的比赛制作工具和快速的网络会议，帮助您与潜在买家配对洽谈与沟通。伦敦世界旅游市场展提供了完美的平台，满足新老客户以及建立或巩固您在行业中的地位。同时参加行业领导人的会议和研讨会，并参阅我们的旅游技术区域，了解最新消息，控制行业如何看待您的品牌，并为您的潜在客户带来持久的印象。
全球首屈一指的伦敦旅游市场展（WTM London）是一个充满活力的活动，必须参加为期三天的企业对商务活动，向英国和国际旅行专业人士展示各种目的地和行业。全球旅游业是一个独一无二的机会，在一个屋檐下相遇，网络，谈判和开展业务。
每年伦敦世界旅游市场展将全球旅游业聚集在一起，讨论旅游行业的业务，创新和趋势。这么多旅行专业人士逐年参加演出的关键原因之一是因为他们所创造的宝贵的网络机会和联系。将帮助您加强与每年参加展览的企业当前业务关系。了解旅游趋势和创新，并就旅游行业发生的情况进行讨论。
WTM London展观众范围：航空公司，住宿、酒店及度假村，商务旅客，土地旅行，会议与会议组织者，咨询，目的地管理，事件管理，金融服务，高尔夫服务，地面处理，团体旅游组织者，健康度假村/水疗中心，激励房屋/机构，营销服务，会议策划人员，新闻，技术，旅游经营者，旅游景点，旅游局，贸易协会，旅游公司，场地服务，水上旅游，批发商。
展品范围(Show Products):
住所，航空旅行/机场，商业金融服务，国家、区域和城市旅游局，目的地管理，目的地，事件管理，事件支持，高尔夫服务，地面处理，长途旅行，媒体，专业会议组织者，旅游局，旅游IT产品，售票代理，旅游景点，旅游，贸易协会，培训与招聘，旅游公司，场地，水上旅游。
展会报告(Show Reports):
WTM London 2025 has closed on an incredible high, celebrating an 8% year-on-year rise in pre-qualified buyers. Over three dynamic days, organisers welcomed 5,500 high-quality buyers from leading travel organisations worldwide — all carefully vetted to ensure quality — reinforcing WTM London’s reputation as the most influential event for the global travel and tourism industry.
Held at Excel London from 4–6 November 2025, this edition attracted 5,500 buyers – 8% more than the 5,049 who attended in 2024. With the venue expanding by 25%, this year’s WTM London was the biggest show in its history. A total of 182 countries were represented, with exhibitor numbers up 5% year-on-year, notably the growing Travel Tech region (55%+), and total attendance rising to 46,500. The growth in both attendance and qualified buyers underscores WTM London’s expanding global influence and commercial impact.
Reflecting this momentum, 2025 also saw the highest number of pre-scheduled meetings ever recorded, with confirmed business appointments surging 30% to over 40,000 — which in turn will generate more than £2.2 billion of business deals as a direct result of WTM London.
These exceptional results cement WTM London’s position as the leading global platform for forging connections, driving business growth, and shaping the future of travel.
Growth and investment in travel
On day one, the release of the WTM Global Travel Report revealed that the global travel industry is projected to grow at a faster rate than the world economy, with total contribution to GDP expected to exceed US$16 trillion by 2035.
At the recent 19th WTM Ministers’ Summit in association with UN Tourism and WTTC, held during WTM London 2025, tourism ministers and CEO leaders from across the globe emphasised that investment and education are central to unlocking tourism’s full potential. Public-private funding models, including tax incentives, special economic zones, and airport infrastructure projects, were cited by countries such as the Philippines, Kenya, Ecuador and Lebanon as key enablers of sustainable growth.
Meanwhile, the skills gap in tourism was flagged as challenged and ministers have called for curriculums that align with industry needs, accentuate digital literacy and elevate tourism careers through targeted training and reskilling.
WTM TrendFest Take-off
This year’s event also introduced WTM TrendFest, a dynamic hub showcasing the latest industry innovations and emerging travel trends. The dedicated experiential travel zone proved a major draw for visitors, hosting this year’s opening WTM Networking Party as well as a wide array of culinary and dancing acts from around the world. WTM TrendFest was also a key focus for exhibitors, with experience providers up 31% compared to 2024, highlighting the growing appetite for immersive and experiential travel offerings.
Closing Crescendo
The finale of WTM London 2025 was nothing short of spectacular, with a fireside chat featuring Oscar nominated actor, Richard E Grant and Sir Chris Byrant MP, recently appointed the UK’s minister of state and trade policy. The pair discussed Richard’s love of travel, sharing humorous and memorable experiences from filming in UK stately homes, visiting a kibbutz, and an encounter with the King of Swaziland.
Chris Carter-Chapman, WTM London Event Director, said: “WTM London 2025 has set a new benchmark for the global travel industry. With a record 46,500 attendees, 8% rise in qualified buyers, and over 40,000 pre-scheduled meetings generating £2.2 billion in business deals, this year’s event has truly showcased the power of connection. Our new WTM TrendFest offered immersive experiences, from culinary and dancing acts to innovations shaping the future of travel, and was a major draw for both visitors and exhibitors. Make sure to save the dates — 3rd–5th November 2026 — for WTM London, where the industry comes together to connect, innovate, and grow!”
