西班牙马德里国际旅游展览会（FITUR）是西班牙及欧洲其它旅游景点及其它旅游业产品专业贸易交易会，从1980年开始，一年一届，在马德里国际展览中心举行。该展是一场全球旅游业专业人士的盛会，同时也是伊比利亚美洲出入境旅游市场的主要展览会。参展企业来自：旅游批发商 - 运营商，旅行社，运输公司，酒店&住宿提供商，基础设施，休闲&文化服务商，相关服务公司，住宅地产旅游业，旅游媒体，欧洲及西班牙官方组织，欧洲外官方组织，旅游业协会，奖励旅游、会议服务商，教育&培训机构，西班牙及欧洲入境旅游公司。
成为FITUR的参展商，将在以下方面大有收获：
销售：拓展销路，建立稳定的潜在客户数据资料库；
业务联系：获得与现有客户和潜在客户见面交流的机会，让客户知晓您的产品， 纵向开发分销渠道，并且进行交叉销售，对客户做产品民意调查，找回客户；
行业研究：进行市场研究，对新产品和新服务进行检验，检测新的营销活动，检测品牌形象和品牌概念；
品牌定位：树立并加强品牌意识，对品牌进行定位和再定位，与投资者建立合作关系，开发新市场；
分销渠道：筛选并吸引新的合作伙伴和分销商，覆盖当前分销商的范围，建立信誉，确保以后的业务；
媒体：和出版商、记者保持沟通，促进关于新产品和新服务的新闻出版，在大众媒体取得一定的影响力。
参观FITUR展的收获：
在5天的时间和同一个地点里，获得所有关于旅游市场的专业信息；
与FITUR的整个分销渠道开展、继续并订立购买和订单处理协议；
获益于众多令人感兴趣的机会；
为您安排与现有和潜在的供应商进行洽谈；
巩固与现有供应商的业务关系；
分析和直接了解潜在新供应商的产品/服务的特性；
直接比较所有专项产品的特性；
该展会为发现行业内一切最新趋势构建理想的环境；
让您的客户重新了解您的产品；
搜索和发现新特色、新技术和新服务；
该展会提供参加大会、研究会和类似活动的机会，这无疑是行业改革和趋势的信息来源；
它是公司塑造特定购买力形象的重要手段之一；
保证产品/服务分销协议；
评定您将来作为参展商参加展会的可能性；
游览马德里及其地区。
展品范围(Show Products):
健康旅游，酒店及住宿/餐饮企业，奖励旅游、会议和大会，旅游知识及技术，休闲文化，国家旅游局等境外旅游宣传组织，住宅旅游业，服务公司，西班牙官方组织，旅行社/旅游机构/入站服务，行业协会，运输，旅游媒体。
展会报告(Show Reports):
The 45th International Tourism Fair, organized by IFEMA MADRID, closes its doors with outstanding participation and attendance figures. FITUR has exceeded expectations, reaching a first estimate of nearly 255,000 visitors, with significant growth in its first three days, which welcomed 155,000 professionals.
These figures reflect the strong recovery of the global tourism industry in 2024, with 1.4 billion international tourist arrivals, according to UNWTO, as well as record numbers for both Spain and Madrid, which saw 94 million and 16 million visitors, respectively. Furthermore, these FITUR figures anticipate the forecast that, in 2025, both travelers and tourism spending will continue to grow, driven by strong demand. Worldwide, tourism-related revenues have reached 1.9 trillion US dollars, with Spain and Madrid following this trend. Tourist spending figures have risen to 126 billion euros nationally and 16 billion euros in the Madrid region. Moreover, these figures from FITUR anticipate that by 2025 both traveler numbers and tourism spending will continue to grow, driven by strong demand.
Alongside these outstanding attendance figures, and with a total of nine halls, FITUR 2025 consolidates its leadership in participation, hosting more than 9,500 companies across 884 stands. This year, FITUR has brought together 156 countries from around the world, with 101 of them participating with official delegations. This influx also has an economic impact of 445 million euros on Madrid.
Under the theme "Proud. We Are Tourism," FITUR has celebrated an edition in which all stakeholders have advocated for sustainability criteria to ensure balanced and viable global growth in the medium and long term for both the planet and local communities. Additionally, experts have emphasized how diversification, seasonality reduction, and the integration of new technological tools are driving an inclusive and competitive tourism model that ensures a more sustainable future for all. This model is promoting different types of tourism that contribute to this development, including sports, film, and language tourism.
Progress toward this sustainable tourism model is also essential to preserve the right to travel for future generations, ensuring that travel remains an accessible and enriching reality.
With Brazil as the Partner Country, the Fair was inaugurated on January 22 by Their Majesties, the King and Queen of Spain. The event saw the participation of all stakeholders in the tourism industry's value chain, who presented the latest trends, showcased the sector's dynamism through numerous business transactions, and exchanged knowledge and best practices to continue shaping the sustainable development of the industry.
IFEMA MADRID is already working on the 2026 edition of FITUR, which will take place from January 21 to 25, with Mexico as the Partner Country.
