非洲国际旅游市场展览会（WTM Africa - World Travel Market Africa）是非洲领先的B2B旅游业盛会，从2022年开始，一年一届，在非洲各城市轮流举行。该展在参加者之间创造了数亿美元的商业合同，吸引了全球观众，塑造了旅游界。展期三天，旅游界共有近近千个展位，共有两万多名旅游专业人士，重点行业买家、记者、数位业界影响力人物，以及学生和旅游部长等参与。这个充满活力的活动提供了在一个屋檐下发现世界的机会，并受到行业领袖讨论旅游行业的趋势，问题和创新的启发。
该展让参展企业处于成千上万的潜在客户面前，并通过在非洲世界旅游市场上的展示，将您的品牌定位为旅游行业的前沿。我们通过我们独特的比赛制作工具和快速的网络会议，帮助您与潜在买家配对洽谈与沟通。非洲世界旅游市场展提供了完美的平台，满足新老客户以及建立或巩固您在行业中的地位。同时参加行业领导人的会议和研讨会，并参阅我们的旅游技术区域，了解最新消息，控制行业如何看待您的品牌，并为您的潜在客户带来持久的印象。
WTM Africa致力于满足与会者的每一个需求。充分利用我们展会上的网络和商业机会，并留出时间让您发展对行业的知识和理解。研讨会为期三天，由来自旅游业的各种演讲者主讲，帮助您更好地了解主题内容和最新行业趋势。
每年非洲世界旅游市场展将全球旅游业聚集在一起，讨论旅游行业的业务，创新和趋势。这么多旅行专业人士逐年参加演出的关键原因之一是因为他们所创造的宝贵的网络机会和联系。将帮助您加强与每年参加展览的企业当前业务关系。了解旅游趋势和创新，并就旅游行业发生的情况进行讨论。
WTM Africa展观众范围：航空公司，住宿、酒店及度假村，商务旅客，土地旅行，会议与会议组织者，咨询，目的地管理，事件管理，金融服务，高尔夫服务，地面处理，团体旅游组织者，健康度假村/水疗中心，激励房屋/机构，营销服务，会议策划人员，新闻，技术，旅游经营者，旅游景点，旅游局，贸易协会，旅游公司，场地服务，水上旅游，批发商。
展品范围(Show Products):
住所，航空旅行/机场，商业金融服务，国家、区域和城市旅游局，目的地管理，目的地，事件管理，事件支持，高尔夫服务，地面处理，长途旅行，媒体，专业会议组织者，旅游局，旅游IT产品，售票代理，旅游景点，旅游，贸易协会，培训与招聘，旅游公司，场地，水上旅游。
展会报告(Show Reports):
Africa Travel Week 2024 opens with a significant 53% increase in attendees Africa Travel Week
Cape Town – WTM Africa opened its 10th edition yesterday with a remarkable 53% increase in attendees compared to the previous year. This massive surge in participation, with unaudited numbers indicating representation from 88 countries worldwide, signals a bright future for the African tourism industry.
ATW, which comprises shows like the Tourism Investment Forum Africa (TIFA), WTM Africa, and Equal Africa among others, takes place in the host city of Cape Town. The show also features seven networking events and the support of 53 partners, demonstrating the collaborative spirit that drives ATW.
The addition of first-time participants, including Greece, Iran, Switzerland, Lithuania, Tunisia, Benin, Philippines, Singapore, New Zealand, Japan, Colombia, and Peru, brings fresh energy and diverse perspectives to the event.
Minister Patricia De Lille, though unable to attend in person, officially opened the conference via video call. She welcomed attendees and highlighted the need for collective efforts to continue the momentum of tourism in Africa: “This year represents a year where we can take measures to break new ground and achieve exponential growth in our numbers.”
Minister De Lille emphasised the importance of safety, sustainability, and expanding tourism beyond well-known destinations to include the hidden gems of lesser-known towns and villages across the continent. She also noted: “Tourism is one of the most significant contributors to our economy, but we can do much more. One of the areas where the department is investing in supporting economic sustainability is through our various tourism incentive programmes.”
A highlight of the opening day were the lively content discussions, where topics like responsible animal interactions sparked crucial ethical debates. Cathrine S. Nyquist, Co-founder of Panthera Africa, made a powerful statement: “Just because it’s legal does not make it right.”
The day also featured a dynamic Responsible Tourism session hosted by Harold Goodwin, World Travel Market’s Responsible Tourism Advisor. Three of the five African winners from the 2023 Responsible Tourism Awards shared their inspiring stories, demonstrating the continent’s commitment to sustainable travel practices.
