Aaron Shum Jewelry has gained prominence by developing an extensive  collection of fine jewelry under worldwide patented brand names such as Coronet Solitaire, Gemtique, Icestrella, La Posy, Inogems, Princess Rose, Flotilla and Miky Pearls which  all reflect the Aaron Shum style: originality, innovation along with an  ideal balance of technical sophistication, and of course international  flare and fashion sense. As a result of its successful product  development and branding, it has extended its footprint across the globe  covering Europe, the USA, the UAE, China, Australia and Japan.