美国国际光学及眼镜贸易展览会（International Vision Expo）是美国乃至美洲地区最专业的国际光学与眼镜贸易展，也是北美最大的眼镜展，该展由励展集团主办，每年秋季在美国西部拉斯维加斯金沙展览中心威尼斯展馆（Sands Expo & Convention Center / The Venetian Expo ）举行，即美国西部国际光学眼镜展（International Vision Expo West），春季在纽约举办，即美国东部国际光学眼镜展（International Vision Expo East）。该展一年两届是进入美洲市场的最佳平台，此展会是国际眼镜行业高端技术交流的盛会，是北美眼镜市场最具规模和影响力的盛会，同时也是帮助你进入一个产业规模达300亿美元的眼科保健行业市场的盛会。
美国国际光学眼镜展将展示国际眼镜行业最高端的技术，最超前的概念化设计，最优秀的产品以及未来的流行趋势。而身为全球时尚之都的纽约或西部拉斯维加斯赌城，作为举办城市，势必吸引数量巨大的买家。该展在南美地区拥有良好的声誉，每年都吸引数量众多的北美或南美洲国家，如加拿大、巴西、墨西哥等国家的专业人士前来观展，了解趋势，进行采购。 美国经济大环境向好 美国依然是世界上最大的经济体，是很多国家非常重要的贸易伙伴。
参展的好处包括：面对面地与超过15,000名重要买家，有眼科专家和主要决策者，推出新的产品和服务，为您的公司增加更大的知名度，通过媒体的报道暴光在美国110多个国际贸易和专业网站上。
在销售方面：市场动态，密切销售，建立与发展前景的关系，推进销售周期，交叉销售现有客户，扩展新的客源，招募新的销售人员，招募新的分销，培训新销售人员。
在营销传播方面：建立自己的品牌，重新定位自己的品牌，提高知名度，调查市场意识，客户访谈，生成公示。
展品范围(Show Products):
时尚潮流用品：饰品，外壳，眼镜盒，展示与设计服务，展示道具，眼镜清洁剂和清洁布，相框，老花镜，运动眼镜，墨镜；
镜头产品及加工设备技术：涂料，精加工，实验室，实验室耗材，镜片加工机械及器材制造业，镜头，护目镜，原料，维修及更换零件及工具， 运动眼镜
医疗产品、隐形眼镜、低视力和诊断设备：人造眼，双筒望远镜，隐形眼镜解决方案及配件，诊断仪器，配药及体检设备，干眼症产品，仪器，低视力教具直观教具，医疗保健，制药，护目镜；
光学应用及配件：非光电配件，商务表格及存档系统，计算机系统和软件，展示和设计服务，展示道具，金融服务，特许经营；
一般业务服务和应用：产业集群，工业服务，租赁服务，照明灯具、模组和显示墙，办公室及点胶家具，打包，点购买显示器，实践管理，促销产品，出版物。
展会报告(Show Reports):
Alexandria, VA – (September 21, 2022) – Vision Expo West 2022 concluded on Saturday, September 17. The four-day event, which took place in Las Vegas, Nevada, from Sept. 14-17 at The Venetian Convention Center & Expo, brought together thousands of members of the industry.
“It was amazing to see the full scope of the vision care industry come together in Las Vegas last week, both on and off the Show Floor. From reconnecting at networking functions and parties to conducting business on the Show Floor and taking advantage of the brand new CE program, there was so much energy and enthusiasm throughout the Show,” said Fran Pennella, Vice President, Visio Expo, at RX, co-organizer of Vision Expo. “Thank you to our attendees, exhibitors and partners, whose support and commitment brought the Show to life.”
Vision Expo West 2022 featured more than 380 exhibiting companies across several distinct neighborhoods and offered cutting-edge continuing education as well as engaging programming. Additionally, The Suites offered attendees access to established luxury fashion houses and the latest exclusive upmarket boutiques in an intimate and unparalleled buying experience.
Vision Expo’s all-new education program offered more than 320 hours of education, ranging from the latest business strategies and optical technology to patient care and innovations. Returning to the Show, OptiCon®@Vision Expo offered an unmatched education program and Exhibit Hall experience for opticians, contact lens professionals, allied ophthalmic professionals, optical assistants and office managers, frame buyers and lab technicians.
“We loved reconnecting with so many of our members at Vision Expo West,” said Mitch Barkley, Vice President of Trade Shows and Events at The Vision Council, co-organizer of Vision Expo. “The success of the Show directly impacts The Vision Council’s ability to fulfill its mission of growing the industry through education, advocacy, research, and consumer education — so by being here together we are all helping to elevate the greater industry. Thank you to everyone made the Show so successful.”
This year, the Innovation Stage served as a main stage destination and a hub for collaborative learning and the host venue for the EYE2EYE Series panels, an educational series of interactive panels featuring industry experts in discussion on topics ranging from fashion trend forecasts to tactics for refining patient care. The Career Zone-Student Lounge, a destination for students to connect with optical companies that are actively recruiting and explore career resources, also returned to Vision Expo West on Saturday, September 17.
Additionally, Vision Expo West 2022 brought together key industry groups and supporters, many of which hosted parties, special events and networking sessions throughout the Show. Prevent Blindness, the nation’s leading volunteer eye health and safety organization dedicated to fighting blindness and saving sight, hosted its Swing Fore Sight Golf Tournament event on Wednesday, September 14.
In an effort to accommodate members of the community from around the globe, Vision Expo+, a free digital extension of the Vision Expo experience is being offered again from September 15 to September 23 and features online showrooms from Vision Expo West’s exhibitors and recorded Vision Expo West content. Vision Expo+ is delivered through ShopVISION, Vision Expo’s global sourcing platform. Sessions that took place at the Innovation Stage are available to view in an on-demand format on the ShopVISION platform.
To gain access to Vision Expo+ specials, register for ShopVISION here by clicking the “Sign in/Join” button and then “Register Now.” ShopVISION and Vision Expo+ are being offered on a complimentary basis to all eyecare providers, buyers and all Vision Expo West 2022 exhibitors. Registrants who signed up for Vision Expo+ ahead of previous Shows do not need to register again.
Vision Expo East 2023 will take place at the Jacob Javits Center in New York City from March 16–March 19, 2023. The Show’s educational program, together with OptiCon®@Vision Expo, will open Thursday, March 16 and the Exhibit Hall will open Friday, March 17. Details on registration will be released in the coming months.
Vision Expo West 2023 will take place September 27 -30, 2023. The Show’s educational program, together with OptiCon®@Vision Expo, will open Wednesday, September 27 and the Exhibit Hall will open Thursday, September 28.
