德国科隆国际糖果及休闲食品展览会（ISM COLOGNE）是全球最大、最重要的甜食和休闲食品的展览会，该展从1971年开始举办，一年一届，在科隆国际展览中心举行。每年来自全球贸易界的专业人士汇聚在这里，相互介绍、发掘和探讨国际最新流行趋势、最新的产品，寻找最近最好的商机。ISM的展品系列是其他任何展览会都无法匹敌的，其范围之广完全折射出了整个全球市场。ISM只限专业客户参观—尤其是大规模买家。展会只对来自如下类型批发商和零售商的买家开放：甜食、杂货店和合作批发渠道、零售连锁店及其地区分支、C+C公司、自助百货店和消费者市场、健康食品分销商、连锁药店、专业甜食零售商、咖啡店、烘焙店、加油站连锁网点等。
全球糖果业及糖果加工业所有相关的目标群体都将被带到这里，小型、中型还有具有市场领导作用的供应商们在这里进行直接交流用最革新的思想、创意和理念满足未来消费者的需求。这些都为供应商和客户之间的双赢制造了无限良机。这是与参展商和其他厂家直接交流，学习国际先进经验，改进自己的产品，扩展德国及世界市场的最好机会。
该展的两大基本理念是：严格限制展品内容；观众范围限定为产品分销商和重要买家。贸易无国界，商务正日趋全球化。了解市场概况和筛选产品的时间和经济成本正在不断提高，制造商和客户之间的直接交流也是如此。因此，科隆国际糖果及休闲食品展览会毫无疑问成为了甜品零食行业内供应商和大买家理想的国际平台。
ISM展的参展企业来自糖果和零食的制造商、分销商及其包装商、零售与销售商，包括：巧克力和巧克力制品，糖果，饼干，小吃食品，美味小吃，即食食品，水果小吃和蔬菜小吃，早餐、咖啡和茶，冰淇淋、深冻冷冻糖果等。该展只对以下零售和批发的买家将被允许进入：糖果、食品和饮料批发，进口和采购协会，贸易链及其区域分支机构，加油站-连锁站，包括中央/地方行政管理，大卖场，食品服务供应商，零售糖果贸易，糕点店、咖啡馆、面包店、糖果店，糖果和零食行业的现金和运费操作，面包店需求批发，保健食品批发商，药店链，百货商店，在线食品零售商，自动售货机操作人员，营养科学家，食品化学家，糖果和休闲食品的生产者。
展品范围(Show Products):
糖果及休闲类：可可、巧克力和巧克力制品；饼干、小点心；糖制品；休闲食品；焙烤制品；冰淇淋和生浆制品；面包类食品；胶质糖等。
展会报告(Show Reports):
ISM 2023: Strong participation demonstrates the industry's optimism
The leading global trade fair for sweets and snacks impresses with innovations and new taste experiences Return to the usual January date in 2024
ISM once again offered a variety of the finest sweet and savoury treats from all over the world on exhibition space spanning around 100,000 square metres. As a one-off occurrence, the leading global trade fair for sweets and snacks was staged in April together with ProSweets Cologne - Special Edition and turned Cologne into the international hub for the entire industry again. Together the two trade fairs cover the complete value chain for sweets and snacks. After the re-start edition last year, 1,274 exhibitors from 71 countries presented current trends and new products. In total, the trade fair duo attracted more than 25,000 visitors from 135 countries.The international share of visitors from the trade was 72 percent and at 88 percent the foreign share of industry visitors was very high.
This year a stronger focus was placed on addressing the challenges the industry is currently faced with and on the joint development of solutions. "We are delighted that ISM was able to set a strong signal in spite of the one-off postponement of the event from the January to the April. The positive figures, particularly with regards to the number of visitors, show that we are in a position to offer an outstanding trade fair of unique quality and internationality even under these difficult conditions," Gerald Böse, President and Chief Executive Officer of Koelnmesse GmbH, emphasised.
"The fact that exhibitors and visitors from the whole world flocked to Cologne on this unaccustomed date by way of exception, underlines the outstanding significance of this trade fair for the global sweets and snacks industry. The quality of the business contacts was very high. This was confirmed by representatives from both the industry and the trade," Bastian Fassin, Chairman of International Sweets and Biscuits Fair Task Force (AISM), added. The AISM is the partner and industry sponsor of ISM.
At 72 percent, the share of international trade visitors was customarily high. The European countries with the strongest participations this year were the Netherlands, Great Britain and Belgium. Growth was particularly registered in the number of visitors from Italy. Outside of Europe, the trade visitors primarily came from the USA, Korea and Israel.
The Lab5 by ISM in Hall 5.2, the industry's new "place to be" was a special highlight. Here, the visitors were able to discover new products in special sections such as the Start-up Area or the Trend Snacks Area, examine the innovations of the companies participating in the "New Product Showcase" special event and raise their glasses to an inspiring trade fair visit at the Lab5 Bar accompanied by nice music.
New products and trends
It was very apparent at ISM: Regarding their sweets and snacks more and more consumers are placing importance on healthy and natural ingredients. Plant-based products and ingredients are still booming, which is reflected at ISM by creative ideas for enriching foodstuffs with fibres. The focus is being placed more and more on exotic aromas. New flavours like Smoky Tandoori, Bloody Mary or Mussels in White Wine are to increasingly conquer the market.
The Awards of ISM
The three most innovative products were distinguished with the Product Showcase Award on the first day of the trade fair. First place went to the company tri d'Aix GmbH from Germany with its "sweet sugar-free candy floss". CAL Marketing Pty. Ltd. from Australia was delighted at coming second with "Brown Sugar Boba Milk Tea Mochi". World's Coconut Trading SL claimed third place with "Purple Sweet Potato Chips BBQ" from Spain.
Majlen Fazer, Senior Specialist in Product Quality, Cocoa and Chocolate at the largest Finnish food group, Fazer, is the winner of this year's ISM Award. The largest and most important trade fair for sweets and snacks worldwide paid tribute to her commitment for more sustainability in the sweets and snacks industry during the ISM Dinner.
The ISM Consumer Award 2023 was conferred for the first time on the last day of the trade fair. The most popular item among all of the products submitted to the New Product Showcase was determined in a consumer voting on Instagram in cooperation with Foodnewsgermany. The ISM Consumer Award went to the company Mitsuba from the Netherlands for its Street Food Mix - a Japanese/Asiatic snack with an astounding taste.
ISM in figures
1,274 suppliers from 71 countries took part in ISM 2023, 88 percent of whom came from abroad. They included 153 German exhibitors and 1,121 exhibitors from abroad. More than 25,000 trade visitors from 135 countries attended ISM 2023, the foreign share was 72 percent.
The next ISM is scheduled to take place from 28 to 31 January 2024.
