中东迪拜国际纸制品、文具及办公用品展览会（PaperWorld Middle East）是中东地区规模与影响力最大与最专业的文具展之一，由世界著名的法兰克福展览（迪拜）公司举办，一年一届，在迪拜世界贸易中心举行，参加该展是通往中东、非洲和印度次大陆市场的纸制品、办公用品和文具等全套产品的最佳选择。迪拜是在中东和北非地区举行的最大国际贸易展，将来自该地区的观众与主要贸易商、采购商和决策者直接接触与交流洽谈。
展会规模：来自全球主要的厂商300多家，贸易观众达万人次，展出面积达1万多平米。迪拜素有“中东的香港”之美誉，是阿联酋的金融经济中心，以其自由宽松的经济政策、得天独厚的地理位置、完善齐备的基础设施，迅速成为中东地区的交通枢纽和最大的货物集散地，辐射范围包括全中东地区、欧洲、亚洲、非洲等地。根据统计，海湾地区文具行业的年市场总值约达7亿美元，纸制品及办公文具在该地区具有巨大的市场需求。展会主办方经过深入调查与资源整合，强势为企业打造一个开拓中东市场的有效展览平台，搭建了一座良好的沟通桥梁，让您有机会接触更多客户资源，了解市场发展趋势。同期举行的还有中东玩具及儿童用品展，两个展会将共享客户资源。抢占市场，先人一步！
同时，欧洲最大的打印耗材展览会Remax在展会上开辟单独的打印耗材区域。Remax丰富了Paperworld的展品类别，使Paperworld成为更全面的文具类专业展会。Paperworld与Remax将携手打造一个中东文具展览盛会。
展品范围(Show Products):
办公用品：办公设备、演示用品、组织/整理用品、邮寄/粘贴/印戳设备、办公附件、书写/绘图工具、综合产品；
学校用品：书写/绘图工具、练习簿/文件夹、书包/文具盒；
办公耗材：打印机/复印机/多媒体装备、墨盒/色带、标签、软件、数据存贮产品、计算机配件、多媒体组件；
文具礼品：纪念册/日记本、信封/信纸、书法/长毛绒玩具/时尚礼品/授权礼品、玩具/书/创意礼品；
创意用品：绘画美术用品、手工艺品、装饰/纺织工艺品；
贺卡/日历：卡片、授权/设计师产品、艺术/卡通/相片等图及画历；
办公用纸/透明纸：喷墨/激光复印纸、信纸/信封、透明纸、包装覆盖/装订材料；
家用纸品：餐巾纸、装饰透明纸等。
展会报告(Show Reports):
Dubai, UAE: Messe Frankfurt Middle East (MFME) has reported that trade visitor attendance to its past year’s events – Beautyworld Middle East, Paperworld Middle East, Gifts & Lifestyle Middle East, Automechanika Dubai and Hardware & Tools Middle East in the final quarter of 2022, as well as Intersec and Light Middle East | Intelligent Building Middle East earlier this month, attracted an average of 22% more trade visitors than previous attendance figure records. What’s more, the now surpassed previous records refer to figures before the COVID19 pandemic impacted international travel and visitor attendance, even though the number of exhibitors is yet to return to pre-pandemic highs.
A key driver for this visitor growth is the increase in the international appeal of the Dubai World Trade Centre (DWTC) based exhibitions. Simon Mellor, CEO of MFME, noted that there had been a significant increase in trade professionals travelling from abroad to attend events, stating, “We have noticed a significant increase in international attendees across the spectrum of all of our events – accounting for well over one third of visitors, an average of 39%.”
The increase in satisfaction is not limited to visitors either, as an incredible 76% of exhibitors at Automechanika Dubai confirmed their plans to return for the 2023 edition, with the quality of visitors to the event cited among the benefits of attending.
“The attendance this year, across all categories, has been truly special. As we look towards our 20th-anniversary edition in 2023, I would like to take the opportunity to thank all of our stakeholders, exhibitors and visitors for making 2022 one of the Automechanika Dubai’s largest-ever outings to date,” said Mahmut Gazi Bilikozen, Show Director of Automechanika Dubai.
The visitor profile was also a key benefit for exhibitors at Intersec 2023, with key audience groups (distributors, retailers, wholesalers and importer/exporters) represented heavily among attendees – with an average increase of an incredible 286%.
“This year’s show has demonstrated once again the importance of Intersec to both the regional fire safety, security, and fire prevention industries and local partners such as Dubai Police or the Directorate General of Dubai Civil Defence, but also international markets,” said Alex Nicholl, Portfolio Director of Intersec. “With visitors travelling from 131 countries and 47% of them from outside the UAE, Intersec 2023 was truly a global exhibition. After this year’s success, the focus now turns to 2024 and making sure we continue to offer value to all attendees, exhibitors, and stakeholders.”
