德国慕尼黑国际电子生产设备贸易博览会(Productronica)是电子创新生产的全球领先展会，自1975年开始举行，每两年一届，在慕尼黑新国际展览中心举办，Productronica展是慕尼黑国际博览集团全球电子展网络的一员。这个网络涵盖了在全球各地举办的领先电子展，包括在慕尼黑举办的electroinca和productronica轮流隔年举办现已成为电子行业的龙头展览会议，还有在巴西、中国香港、中国及印度举办的展会。全球超过8000家展商与超过280,000名专业观众参与，慕尼黑国际博览集团是这个领域的佼佼者。Productronica是电子制造设备领域内独一无二的博览会，因为它全面展示了电子制造设备行业从开发到服务的各个领域，它以生产流程和市场需求为导向，是该领域全球最新的发明创造登台亮相的绝佳机会，是纯粹的B2B展示平台。
在电子制造业营收下降的背景下，两年一届以电子制造为主要内容的productronica展（慕尼黑第21届国际电子生产设备贸易博览会）将于2015年11月10-13日在新慕尼黑会展中心开幕。用慕尼黑国际博览集团首席执行官Klaus Dittrich话说就是，“我们决心通过productronica抗击衰退，让我们从低谷中走出来。productronica 2015上所展示的创新是向这一方向努力的重要组成部分。”
productronica 以创新作为焦点，突出领先供应商所提供的创新产品与应用。根据行业市场增长特点，慕尼黑国际博览集团将焦点话题定为：光伏制造、纳米生产、有机电子、混合元器件和电子生产服务等。光伏产业已经吸引大批原先在半导体、电子制造领域领先业者，为了满足这些公司多元市场推广需求，productronica 从整个光伏系统层面展示光伏制造各环节所需的最新技术，参展商中包括传统半导体器件、设备材料及制造供应商，也有许多专注太阳能光伏业务的新公司。Kurt Schraudy介绍，考虑到初创公司资金普遍不足现状，在慕尼黑当地政府支持下，组办方为新创公司推出了“创新企业套餐”服务，让最具活力的初创公司以较低的价格争取到参展机会。
productronic的新活动――慕尼黑电子峰会将于展会同日开始，并将成为固定的年度活动，成为连接electronica和productronica两台展会纽带。Dittrich表示，“慕尼黑电子展一向因其引领创新而闻名，我们希望通过productronica巩固这一声誉。电子峰会是我们对productronica所作的主要创新之一，它证明了展会作为电子行业决策者聚会场所的地位。”据Schraudy介绍，慕尼黑电子峰会主要针对世界知名集团或大中型企业CEO或总经理，采取路边谈话和晚宴会的形式，让行业领袖人物能在私密的环境中畅谈行业策略、构想、未来趋势和政治环境等问题。而早已成为productronica固定同期活动的CEO圆桌会议将邀请世界电子行业知名人士进行集中讨论。
productronica因全面展示电子制造设备行业从开发到服务的各个领域，以生产流程和市场需求为导向，自1975年创办以来逐渐被业界视为电子领域最新发明创造登台亮相的较佳机会，据慕尼黑国际博览集团调查数据显示，在国外观众占到45%的所有观展者中，有90%的观众表示展商国际性非常强，认可该展会的市场领先地位。
展品范围(Show Products):
1、导体和显示器制造：晶片前端加工、晶片后端加工、显示器制造、净室技术、测试测量与控制系统、程序控制软件等；
2、材料处理：PCB以外的机械加工、焊接、紧固与链接、机械设备、激光材料加工等；
3、生产后勤和原料流技术：信息咨询、采购、物流管理、原料流的控制与软件、运输与传送技术、储藏技术与授权系统、包装技术、后勤的交钥匙完全解决方案等；
4、线圈材料和工具：线缆处理技术、线缆加工、线缆器具、线缆加工设备、线缆保护设计及其加工设备等；
5、PCB制造技术：基础材料、印刷电路板工具，PCB加工的工具和零件、PCB化学加工、 加热与干燥、净室技术、MID生产、PCB处理、PCB生产的加工控制软件等；
6、元件装配：元件准备、生产、装配、处理技术等；
7、焊接技术：焊锡与助焊剂、涂胶系统、涂层设备、焊锡炉、焊锡零件、点胶等；
8、总成设备与技术：组装、维修、程序设备、保护性涂层、电子保护装置等；
9、电子检测设备和质量保证检测：视觉检查设备、材料检测、非电子参数的检测、电子参数的检测、检测与测量系统、实验室检测设备等；
10、操作支持系统和生产辅助系统、原材料，
11、相关服务行业
12、电子生产服务行业（EMS）：原件/芯片运送机生产的EMS，原件组装与器件生产的EMS，开发相关的服务；
13、微纳米技术。
展会报告(Show Reports):
productronica was held on the fairgrounds of Messe München on November 16—19 in observance of strict hygienic rules: Exhibitors were required to be recovered from a COVID-19 infection, be vaccinated or have a negative PCR test result. Visitors had to be either recovered or vaccinated. A total of 894 exhibitors from 36 countries and about 20,000 visitors from nearly 70 countries attended this year’s edition of the world’s leading trade fair for electronics development and production. The share of international visitors among all visitors was around 60 percent in spite of all the restrictions.
The Top 10 visitor countries after Germany were (in this order): Italy, France, Austria, Switzerland, Poland, Israel, Spain, Turkey, Great Britain and Northern Ireland and the Netherlands.
Dr. Reinhard Pfeiffer, Deputy CEO of Messe München, expressed his satisfaction with the trade fair: “We are really very happy that we could hold productronica as an in-person event. As you might expect, this year’s exhibition turned out to basically be Europe’s leading trade fair. But its appeal extended well beyond the region of Germany, Austria and Switzerland, as the large number of visitors from Italy, France, Israel and Turkey demonstrated.” Barbara Müller, the Exhibition Director of productronica, added: “productronica underscored its position as a leading trade fair for the industry.” Exhibitors agree: attendance more important than ever
Rainer Kurtz, the Chairman of the Advisory Board for productronica and the CEO of Kurtz Holding, agreed with Barbara Müller: “productronica demonstrated once again that it is actually something more than the leading trade fair for electronics production.” Elaborating on his experience with the in-person event, he added: “For our customers and business partners, there is no alternative to personal contact. The industry lives from this showcase of innovation. Considering the current pandemic situation, we think the trade fair was a complete success.” Thilo Brückner, the CEO of EMINT productronic, a trade association of the German Mechanical Engineering Industry Association, expressed his satisfaction with the event: “productronica was a very successful trade fair for EMINT and its members. Visitors, many of whom came from European countries outside Germany, had specific projects in mind and showed just how important in-person trade fairs are.” Volker Pape, a co-founder and member of the Supervisory Board at Viscom AG, stressed one other point: “We are happy that we could meet face to face with our customers once again and make live presentations of Viscom technology, even amid all of the restrictions. productronica proved its importance as a leading trade fair even in these times. The number of visitors was certainly below the levels seen during ‘normal’ times, but it was still much higher than expected.” productronica Innovation Award
For the fourth time, Messe München joined with the publishing company Hüthig Verlag to present the productronica Innovation Award. The 60 nominations for the award, the winners of which are traditionally honored on the first day of the trade fair, demonstrated that the industry possesses an immense amount of ingenuity even amid today’s unsettled times.
The next productronica will be held from November 14—17, 2023, at the fairgrounds in Munich.
