意大利米兰国际广告礼品促销贸易展览会（PTE – PromotionTrade Exhibition）是意大利最专业的广告、礼品、促销产品贸易展，一年一届，在米兰国际展览中心举行。该展是促销服装、个性化技术展示，以及广告促销品展示。PTE是意大利唯一在促销产品，商务礼品和个性化设备方面的年度展示。计划在每年的战略时期，专门为贸易经营者、专业生产商、进口商和独家经销商的供应以及零售商、代理商和个性化打印机的需求之间的建立交汇点。
该展会专门针对与中间商和经销商相结合的生产商，进口商和经销商，除了个性化专家外，PTE也是一个真正独特的直接业务平台。此外，致力于创造力的领域也取得了成功，这是第一次设计，旨在基于新概念或设计或技术展示产品。致力于个性化设备的广泛领域是引起访客关注的焦点，因为可以了解在促销业务中实现新的和原始解决方案的技术创新。商业活动的立场指出，PTE可以被认为是一个晴雨表，表明促销行业的良好回升。
PTE有两个主要的展示领域：一个专注于纺织和促销产品，一个是个性化技术设备。 PTE提供的范围从广告特色的最高好奇心到商业礼品和奖励的最原始想法，从最高的服装和配饰趋势到最具创意的个性化技术。参展企业来自：制造商，进口商，专业广告专业经销商，保费，促销服装和个性化设备供应商等。在活动期间，为参展商和参观者献上了丰富的研讨会和研讨会。
目前PTE标志着意大利米兰促销展是最重要的贸易展览会，并与意大利励展公司达成共同举办协议，该协议将为未来版本的PTE和VISCOM ITALIA（视觉传达国际展览会）的市场运营商带来新的增长前景。
展品范围(Show Products):
纺织和促销产品：商业和庆典礼品，广告专业，收款和奖励的溢价，促销服装（服饰及配件）；
个性化设备供应商：数码印刷，雕刻，刺绣，移动印刷，丝网印刷，升华打印，激光数码印刷，切割机和打印机，溶剂和环保溶剂油墨，热压机，转印机，材料和产品（框架，油墨，刺绣纱线，垫片，转印纸等）。
展会报告(Show Reports):
Milan, 07 March 2022. PTE - Promotion Trade Exhibition, the event for advertising objects, gifts, promotional textiles and personalisation technologies, is coming back from the 9th to the 11th of March 2022.
The location has been confirmed - Fiera Milano, Rho - previously successfully trialled for its special edition last September, but this time held in its own pavilion - 18 - right next to HOMI, the Lifestyle Trade Fair, which will once again partially coincide.
With over 100 companies and brands taking part, PTE will bring you the latest catalogues and personalisation technologies to explore.
The major brands in the sector are /confirm/ied, both in terms of promotional items and textiles, and in the field of customisation machines, but there will also be interesting new entries specialised in corporate gifts.
Among the latter, there are many gourmet products, increasingly appreciated as original gifts, expressions of uniqueness and taste: from the excellence of Made in Italy, such as the high-density vinegars of Modena PGI by Acetaia Bellei and the extra virgin organic oils by Bordoni Italia, to the personalised snacks by Loacker, which offers to brand wafers, cakes and pralines.
For the first time at PTE this year, there will be the participation of manufacturers such as Doppler, with its range of customisable umbrellas that combine Austrian craftsmanship, Italian fabrics and wood from sustainable, Fsc-certified forests, and Fiordo, which, thanks to 100% sustainable and customisable choices, makes the notepads as attractive as ever, even in the digital age.
New in 2022 are also exclusive brands such as Premium Square, which will bring to the fair its signature lamps by Le Zen and Pelco, and that will host a corner dedicated to Swarovski special collections.
There won’t be any shortage of new brands in the tech area either: Errelle will introduce machines that can print on fabric, even with a 3D effect, while Finitech, specialised in digital printing, will present solutions that lend themselves to printing on any type of material, from fabric to mirrors, leather and even tires.
