德国杜塞尔多夫国际制造业技术和自动化技术展览会(metaV)是国际领先的制造及机械自动化技术专业展览会，由德国机床行业协会（VDW）发起和赞助并独家主办，创立于1980年，两年一届，在德国的著名展览城市杜塞尔多夫展出，展期5天。 展会主要是以机床的金属切割和成型加工、生产系统、高精密工具、自动化流程、计算机技术和物料为焦点。 metaV 是世界上第一流的机械制造业和自动化技术专业展览会。 metaV 是以其展览规模巨大，展品种类之丰富，展品水平之先进，参观专业客商档次之高而闻名于世。它是国际机器制造行业的窗口，是国际生产自动化，机器制造业市场的 缩影，是中国机器制造企业崭露头角通往世界的最佳市场平台。
展会回顾：2018年参展企业：560家，观众人数：26500人；2014年参展企业600家，观众人数31000人，由于欧洲经济复苏缓慢，本届参展数据远低于上一届，但相信下一届一定会恢复到以前的历史水平；2012年来自26个国家的700家企业参展，专业观众人士达到4万；在metaV 2010共有来自28个国家的692 家企业参展，其中中国大陆企业1家，中国台湾3家，德国本土507家参展，参展面积达32121平米，是 44686个专业观众所瞩目的对象，展览效果极佳。 metaV 2010集高科技之大成，展示各个工业领域的制造业设备，操作技术，展示最新科技和生产方式，突出展示了未来机械制造业发展趋势。
展品范围(Show Products):
组装技术，计算机辅助设计，计算机辅助工程，计算机辅助生产，生产自动化，工业机器人，制造业设备，操作技术，金属处理，金属加工，紧密工具，生产线，金属板加工，工具。
展会报告(Show Reports):
metaV 2022 moves manufacturing technology back into focus Taking full advantage of trade fair potential for 2024
Düsseldorf, 24 June 2022. – After four eventful trade fair days metaV 2022 – the 22nd International Exhibition for metalworking Technologies – is drawing to a close today. By Friday afternoon over 180 exhibitors attracted to the tune of some 3,500 trade visitors. Around 22 percent came from abroad, mostly from Europe. “For us metaV 2022 came at the right time to re-start. Of course, we could have done with a few more visitors, but we had a break of a few years now and can't wait forever until the circumstances are perfect again”, says Rainer Betz, Head of Marketing and Sales at Jansen-Maschinen GmbH from Rastdorf, summarising the results of the trade fair. Sascha Gersmann, Head of Marketing at Esslinger Citizen Machinery Europe GmbH, adds: “We are always happy to be represented in person at trade fairs. The quality of visitors was right and has provided us with a successful fair despite the challenging dates with many concurrent events.” Both statements reflect the mood in the exhibition hall.
Dr. Wilfried Schäfer, Executive Director at metaV organizer VDW (German Machine Tool Builders Association), Frankfurt am Main, says: “The metaV dates in March were impossible to keep due to the pandemic and this is why we were forced to postpone the event to June. This proved a major drawback because over 200 exhibitors had to cancel their participation due to in-house exhibitions planned a long time in advance or due to other obligations. However, we succeeded in presenting a good solution in terms of content with the world’s leading trade fairs wire and Tube, which also had to be re-scheduled. This has increased the quality of visitors in view of their international origin and decision-making competence yet again.” The visitor survey shows that in addition to the regular metaV visitors, up to 30 percent of additional participants took advantage of the synergy effects and visited the metaV after wire and Tube.
Competent visitors with intentions to invest
This benefited the exhibitors present who were able to welcome additional competent visitors. The visitor survey also reveals that one in two trade fair visitors was in the management of their companies, one in three had their sights on a concrete investment project and almost every fourth guest was planning an investment or had solidified their investment intention as a result of their metaV visit. Moreover, seven in ten visitors stated they were directly or indirectly involved in purchasing decisions.
This competence was noticeable at the stands. Markus Horn, CEO at the Tübingen-based tool manufacturer Paul Horn GmbH, explains: “A great deal of our visitors approached us with very specific enquiries. An interesting observation of this metaV is that we welcomed quite a balanced ratio of new and existing customers to our stand.” Dominik Jauch, Managing Director of Spinner Automation GmbH, Markgröningen, shares this assessment: "We have very concrete projects at our stand every day and have already been able to conclude deals here, both with new and existing customers." And metaV was also successful for Düsseldorf-based Sodick Deutschland GmbH, as Director of Sales and Vice-President Giuseppe Addelia explains: “Of the three machines we exhibited, we were able to sell two at metaV 2022, and we are currently in negotiations for the third. What is positive here is that only one of these three visitors was an existing customer, in two cases it was new business. Whenever we got into conversation, the moment of truth had come.”
Technology thrills visitors
The focal exhibits at metaV 2022 included machine tools, software for production and production planning, measuring devices and measuring machines, clamping devices and cutting tools. The exhibitors used the face-to-face exhibition to exhibit a plethora of machinery. The spectrum ranged from water-jet cutting lines and machining centres to lathes, EDM machines, and 3D printers. Commenting on this Schäfer said: “It is impressive to see which machines our exhibitors have showcased. Making metal-working a ‘graspable experience’, hearing the sound of the machines and seeing current technology close-up has always been part of our DNA at metaV.” Leonardo Scardigno, General Manager at AMPioneers GmbH from Esslingen, also prompted conversations by referring to technical potential: “Many visitors came with an interest in seeing new systems and products. We often ended up talking after introducing an innovative product and showing what additive manufacturing can already deliver today.”
metaV has potential
Schäfer’s verdict after four days at the exhibition is positive overall but also contains a brief for the VDW team: “Like our exhibitors, we are relieved to finally be able to hold the exhibition again after the many challenges of the past few years. However, we have seen a metaV that took place under more challenging conditions and can’t be measured by the usual standards. Our task will be to bring metaV 2024 up to the usual level again. The potential is there: 82 per cent of the trade fair visitors were satisfied with the range of products and services on offer, 87 per cent achieved their trade fair goals at metaV. I am also encouraged by how many visitors have told us in personal conversations that they will be back again in 2024. The VDW and its largest exhibitors will work to ensure that the trade show calendar is streamlined again in the future.”
