德国杜塞尔多夫国际超市用品及装潢展览会（EUROSHOP 也称欧洲店铺产业展览会）是目前在欧洲乃至世界上同类行业中规模最大、影响力最强的店铺专业展览会之一，该展三年一届，在杜塞尔多夫国际展览中心举行，其展览面积在20万平米以上，展商净占地达10万平米以上，参展商多于2千家企业，包括了食品制造商、设备制造商、非食品以及技术制造商。观众来自全球各地专业人士，其中采购商包括超市买家、仓储经理、企业CEO等均前来参观洽谈，其中一半以上的的采购商来自决策层，拥有现场下订单的权力；同时，采购商期望通过展会寻找到新的合作伙伴。EUROSHOP针对的群体：食品和非食品类零售商，消费品和投资产业，时装贸易／时尚产业，批发商，店铺构造和店内布置，餐饮业模式和特色，建筑业，手工业，广告/美工设计，视觉市场营销，布展和举办展会，IT和安全技术产业。
欧洲店铺产业展EUROSHOP是同行内的领先者，该展汇集全球展商，携手群英荟萃，目睹后起之秀。而参观者所代表的领域和专业水准也会一届比一届更广更高。总所周知：全球贸易在未来将面临巨大挑战。那么，店铺装潢和视觉营销的发展趋势如何？哪些新型材料和先进技术将应用而生？店铺或网络或流动售货方式的最佳组合是什么？哪种运营方式更具潜能和可持续性？展览重点：欧洲板块方面包括店铺构造和建筑设计及其采光，冷藏货柜和制冷装置；欧洲销售方面包括视觉市场营销；EuroCIS方面包括零售商技术；EuroExpo方面包括布展，设计，举办展览。
EUROCIS的主要项目：电子销售点解决方案，并检查出的解决方案，支付系统，客户忠诚度系统，采购管理，库存管理，数据仓库 ，移动和无线解决方案，为POS数字标牌解决方案。特别展出区域：通讯，零售业保安系统，楼宇安全，库存管理，RFID在供应链和商店，反向自动贩卖系统（返回），劳动力管理解决方案，时间管理系统公司，称重系统，食品服务解决方案，商务智能，绿色IT。
展品范围(Show Products):
店面装修、店铺摆设、建筑和店面设计；店铺灯光设计；冷藏柜、冷冻食品展示柜，冷却物流；店铺视觉营销、促销、POS营销；店铺信息技术；店铺零售技术；店铺展台设计、施工、事件；一般服务（银行、保险、市场分析、企业咨询、协会、印刷、贸易文学） 。
展会报告(Show Reports):
EuroShop’s success story started with its debut as a trade fair for “Modern Shops and Shop Windows” in 1966. Six decades later the 23rd EuroShop has drawn to a successful close after five intense trade fair days in Düsseldorf. Registering over 81,000 trade visitors from 141 countries and 1,840 exhibitors from 61 nations, the world-leading trade fair for retailers’ investment needs has lived up to its claim as the “Global Retail Festival”. Two thirds of visitors came from abroad, with one in five travelling from countries outside Europe. The mood among exhibitors was very good overall. They praised not only the international flair but also especially the high decision-making competence of trade visitors. The latter in turn were highly satisfied with the presence of the market leaders and the completeness of ranges displayed in the 14 exhibition halls.
“EuroShop 2026 has demonstrated impressively that retail invests in its future – strategically, technology-driven and with a clear focus on efficiency and the customer journey at the same time,” sums up Marius Berlemann, Chief Operating Officer at Messe Düsseldorf. “The international reach, the enormously high decision-making competence of visitors as well as the concrete willingness to invest all testify to how important EuroShop is as the leading global trade fair of the industry.” EuroShop showed that budgets are spent selectively where increasing efficiency intersects with customer benefits. Interest focused especially on AI-based applications and check-out solutions, energy-efficient refrigeration technology, modern LED lighting as well flexible store fitting concepts.
“EuroShop not only highlights the key issues of retail but also retail’s great willingness to change,” explains Ulrich Spaan, Managing Director of the EHI Retail Institute, and adds: “Retail uses all opportunities to creatively and actively shape its future. Here AI and digital technologies not only serve to boost efficiency but also to develop new business models and further enhance the customer journey.”
EuroShop’s seven Dimensions mirrored the entire spectrum of ranges for modern retail: the biggest Dimension Shopfitting & Store Design proved with impressive stands and concepts how the classic shop floor develops into a multi-functional place for experiences and encounters. The Expo & Event area as well as the Dimensions Lighting und Retail Marketing also thrilled the audience. Sophisticated stand construction up to three storeys high, atmospheric lighting and impressive LED screens made strong visual statements. Occupying four halls, EuroCIS made it clear that technology has become the strategic backbone of retail. AI-based applications, automated processes and connected platforms optimise workflows along the complete customer journey – from merchandise management to the checkout. The Dimension Refrigeration & Energy Management highlighted the relevance of energy-efficient technologies in food service equipment and flagged up trends such as food service in retail and automation.
EuroShop’s programme of side events met with very strong interest among visitors. On seven stages as well as numerous special areas industry experts discussed pressing retail issues. Both the thematically curated Guided Tours on the premises as well as the Store Tour to selected innovative store concepts in Düsseldorf went down very well. once again, outstanding technological and design achievements were recognised with the renowned reta awards, the EuroShop Retail Design Award, the EXHIBITOR Magazine‘s EuroShop Award as well as the science award.
The next EuroShop will be held from 18 – 22 February 2029. EuroCIS will open its doors again from 16 – 18 February 2027.
