德国法兰克福举办的圣诞礼品展览会（Christmasworld）是全球最大的、最著名的圣诞礼品展会之一，是世界上最大的节日装饰论坛，每年一届，每年都吸引了众多来自世界各地的展商及观众到会，展会上圣诞礼品列出在新的一年的节日和庆典的产品，分为九个产品群体，如花店、用品、圣诞装饰和节日灯饰、圣诞礼品为您的产品代表了迷人的环境。来自全球超过10万的专业买家与超过几千家纸制品、办公文具用品、节庆饰品、美容护肤品的相关国际供应商在这里将会达成定购协议或贸易合同。每届展会的定购情况体现了本年的经济情况，来自德国的礼品采购商总是在不停地寻找新产品。当某种礼品由于供大于求而价格变得越来越便宜，而且在市场上的销售潜力下降时，新产品往往能找到适合自己的市场，并维持一个很好的价格。因此，德国采购商经常在寻找新产品，并为新产品因需求量大增而价格上升作好准备。
Christmasworld作为世界领先的季节性和节日装饰品交易会上，我们将为您提供杰出的演讲和创意灵感。无论你的计划或客户的要求，在这里你会发现所有庆祝活动的装饰 - 所有可能的形状、颜色和表面。该展提供经典的工艺品，以满足最高的质量标准，以及令人印象深刻的概念装饰，原始花店供应，花园的不寻常的想法，时尚礼品丝带和包装，优良的蜡烛和香味和辉煌的灯光秀。
展品范围(Show Products):
1、圣诞装饰：圣诞树装饰，圣诞树耸立，耶稣诞生的场景，民族艺术从矿石山，陶俑的面料，电子圣诞用品，圣诞用品；
2、年度和季节性节日装饰：春/秋/万圣节，复活节，陶瓷，玻璃，陶瓷，银/金属，宗教物品；
3、丝带和包装：缎带，蝴蝶结，包装线；
4、蜡烛和香料：蜡烛，烛台，烛台，蜡烛配件，香水；
5、装饰礼品；
6、花店的配件：人造花和植物，花圈，人造树，天然材料，容器，室内/室外花店的必备配件；
7、节日灯饰：商店和城市照明，消费类室内和室外灯；
8、商店和显示：商店/窗口装饰，移动俑，店铺及显示器配件；
9、烟花：新年烟花，四季皆宜的烟花，专业的烟花；
10、组织和节日条：一次性盘子，多维数据集和餐具，餐巾/台布，气球，服饰。
展会报告(Show Reports):
The consumer goods trade fair trio kicked off in 2026 on the day before the fair with the Compass Talks and the presentation of the new IFH industry index. As the first international sentiment barometer, it reveals where the global consumer goods industry currently stands and the key issues at stake. The tenor of the subsequent afternoon panels was clear: waiting is not an option – what is needed are further developments in business models, more resilient value chains and better preparation for uncertainties, such as customs duties and import regulations. Against this backdrop, international participation in consumer goods fairs is growing – especially in this dynamic trading environment, personal encounters, market transparency and resilient networks are becoming increasingly important. Detlef Braun, Managing Director of Messe Frankfurt, remarks: „Geopolitics, cost pressures and the need for transformation are no longer exceptional circumstances, but rather a new reality. This is precisely why it is important to seize the right moment in the market with confidence and drive. And that moment is here and now in Frankfurt.” Around 140,000 visitors[1] from all over the world took advantage of this opportunity. Futurist Ben Hammersley, speaking on behalf of many participants, made this clear on Thursday: “The decisive factor for the future is not certainty in planning, but the ability to deal with uncertainty – with the right mindset, curiosity and adaptability.” Robert Edler, Senior Sales Manager at Wagner from the Interior Looks brand area, adds: “One of our most important goals is to gain new partners in the international market for project business. Ambiente provides the momentum to meet these people in person.”
Support from trade and industry
Christian Haeser, Managing Director of the German Trade Association for Home and Office Furnishings, confirms the relevance for specialist retailers: "Ambiente has once more proven itself to be an indispensable platform. The diversity and quality of the innovations on display showcase how vibrant and creative our industry is. For specialist retailers, this trade fair is the perfect place to identify trends at an early stage and sharpen their product ranges in a targeted manner – especially in conjunction with Christmasworld and Creativeworld." The synergies between the three leading trade fairs reached a record level in 2026: visitors to one fair attended the other two events at a rate of between just under 60 and over 80 per cent. This underlines the added value of the trade fair trio as an international one-stop shop.
Brands such as Zwilling used Ambiente as a stage for strategic development and global positioning. Senay Tansu, Chief Commercial Officer, Zwilling, explains: “Returning to Ambiente 2026 was a complete success for us. Our stand became a statement for our new brand world – modern, strong in design, high-quality and self-confident. Frankfurt was the ideal starting point for us to communicate this further development and our commitment to premium quality and design globally.”
The results of the visitor survey underscore the strong response to the trio of trade fairs as a whole: once again, very high visitor satisfaction ratings of 96 per cent, a level of internationality of 71 per cent and the presence of all relevant trade and buyer groups confirm Frankfurt's role as the central platform for the global consumer goods industry. The strongest visitor nations included Italy, China, the Netherlands, the USA and France. The trio of trade fairs yet again attracted numerous top buyers – from international retail groups to leading retail chains, in particular large-volume international retailers such as ALDI, Carrefour International, Coop, Crate & Barrel, dm Drogeriemarkt, Dirk Rossmann, EDEKA, El Corte Inglès, Fenwick, Fleurop, Globus, IKEA, Jaeyoung Trading, Lidl, OBI, OTTO, REWE, Sainsbury's, Tesco, Zalando, and Zara.
In addition, the hospitality and contract business continued to gain in importance. International decision-makers from the hotel, catering, real estate and project development sectors, such as Marriott Hotel Holding and hotel-specific providers such as Caddie Hotel, came to Frankfurt. Minor Hotels Europe & Americas, an international hotel group covering several segments from business to luxury hospitality with brands such as NH Hotels, Anantara, Avani and Tivoli, was also represented.
Clémentine Murgier, Chief Growth Officer of the JJA Group, also confirms the high internationality and quality of the buyers: “JJA's growth is consistently internationally oriented. The open and international atmosphere of Ambiente makes it a fixed highlight in our trade fair calendar and a central lever of our sales strategy.”
A similarly positive mood was evident at Christmasworld and Creativeworld. Elina Holm Knudsen, International Key Account Manager at Creative Company, sums it up: “The response to Creativeworld exceeded our expectations – with an overwhelming number of international leads from a total of 50 countries. Our stand was very busy on all four days of the fair.”
Ambiente: Continuous development as a constant factor for success
At Ambiente, the offerings related to Ambiente Projects attracted particular interest. The HoReCa, Hospitality Interiors and Contract Business areas became highly frequented destinations for international buyers and professionals from the retail, hospitality and contract furnishing sectors. New formats such as the Interior Design & Architecture Hub and the expanded curated brand area Interior Looks strengthen the fair's position as a platform for interior design, hospitality and international project business.
Thomas Hinrichsen, Managing Director, Conde House Europe, notes: ‘Our expectations have been exceeded: we were able to reactivate contacts we thought were lost and make new ones. Our primary focus is on greater visibility for architects and business partners in the contract and hospitality business – and that is exactly what we have achieved.’
The programme was complemented by special themed formats such as Spot on Back of House and the Hospitality Academy, which provided specific impetus for efficient processes and new business prospects in the hospitality industry. From the perspective of the planning industry, Mandy Heinrichson, Managing Director of the association of German Interior Architects (bdia), emphasises: “Formats such as the Interior Design & Architecture Hub and the Compass Talks open up an important professional discourse on new business models, hospitality interiors and the role of AI in planning and decision-making processes.”
Hamid Yazdtchi, Managing Director of the Gilde Group, emphasises the importance of Ambiente from a retail perspective: “For us, the Frankfurt trade fair is much more than just a date in the calendar – it is the heart of our global business activities. No other platform brings together decision-makers, buyers and brands from the global consumer goods industry with this level of quality, reach and relevance.” Felix Bechtold, CEO of Waldmann, values the personal contacts: “We are very satisfied. The international trade audience is fantastic – buyers come from Asia, America and even Mauritius. There is a great appreciation for quality and craftsmanship, which we are very pleased about. For us, Ambiente is both a wonderful class reunion with old acquaintances and an ideal platform for meeting new people and making new contacts.”
New trade fair dates 2027
Ambiente, Christmasworld and Creativeworld will take place at the Frankfurt Exhibition Centre at the end of January 2027. The Compass Talks will once again kick off the event on the previous day, 28 January 2027.
Ambiente/Christmasworld: 29. January to 02. February 2027
Creativeworld: 29. January to 01. February 2027
