意大利米兰国际眼镜及配件贸易展览会（MIDO）是全球最大的眼镜及配件贸易展览会，从1970年开始，一年一届，在米兰国际展览中心举行。该展致力于眼镜行业最大的国际活动，成为眼镜行业最重要的B2B活动，每年MIDO为参展商提供了新的机会，由于其惊人而又原创的设计，对所有与会者来说都是令人激动的体验。MIDO展是为眼镜行业的所有运营商、制片人、经销商、代理商、代表还是独家零售商。
MIDO展经过多年的发展变化，超过1200家参展商，有5万5千多名来自世界各地的合格参观者，MIDO是国际上最重要的眼镜专业活动。眼镜厂家、买家、记者和业界领先的潮流创始人将再次在MIDO会面，做生意，受到神奇而有吸引力的气氛的启发。 一种独特的体验，人与人的联系是通过美容和创新来促进的，业务也意味着洞察力和好奇心，开辟了新的令人惊奇的道路。 一个不容错过的预约，一个想生活的奇迹。
虽然眼镜和太阳眼镜已经在米兰一般贸易展览会上展出了几年，但是在20世纪70年代初，意大利一群具有前瞻性意识的企业家决定为全球眼镜创造一个专门的事件，他们称之为MIDO。 他们的公司将成为国际舞台上的主角，而MIDO则注定是眼镜行业的世界参考任命。
MIDO作为眼镜都行业领先的展览活动，商业、社交活动、趋势、创新、技术、测试和调查是MIDO的热门话题，使其成为所有交易的不容错过的任命，并为网络和对行业和行业趋势提供新见解的宝贵时刻。活力的行业也可以在现场上体会到，评论从更多的角度来看是积极的。
展品范围(Show Products):
塑料框架，金属框架，其他材料框架，阅读眼镜，儿童框架，塑料太阳镜，金属太阳镜，其他材料太阳镜，运动护目镜，护目镜，眼镜盒和配件，显微镜，双筒望远镜，气压计和放大镜和镜片，光学眼科镜片，隐形眼镜，太阳镜镜片，体育活动镜片，镜片配件和解决方案，视光学和眼科仪器，光学车间机械，工具和设备，机架，镜架和镜片行业的工具和设备，商店和车间家具和配件，样品和显示器，零件和眼镜，特殊处理，原材料、光学数据处理系统，光学工业，光学展览和展览，眼镜服务、贸易、技术和科学出版社，相关行业服务，其他服务。
展会报告(Show Reports):
Milano, 4 February 2026 – Despite the complexity of the current economic, historical and geopolitical context, as well as factors surrounding the upcoming Winter Games, MIDO 2026 matched the figures of the previous edition in terms of both exhibitors and visitors, reaffirming its central role to the international eyewear scene.
“Again this year, MIDO powerfully expressed the industry’s vitality,” declared Lorraine Berton, President of MIDO and ANFAO. “From the early hours of the morning, unbridled energy coursed through the aisles, piazzas, and booths, while events, live presentations and meetings offered opportunities for dialogue and inspiration – and, most importantly, driving significant, concrete business results.
MIDO continues to demonstrate its ability to maintain and strengthen its two defining identities: on one hand, an essential industry event for professionals from all over the world – a place to do business, discover new products and build strategic relationships throughout the year; on the other, a cultural and educational event capable of offering cross-sector content, encouraging reflection on how the world is evolving, connecting these changes to the eyewear industry, and inspiring ideas to address and overcome market challenges.”
Alongside these dimensions, MIDO also reflects a growing focus on marketing and communication, now crucial to both visitors and exhibitors – from strengthening brand and corporate identity to reaching new audiences, from visibility strategies to the creation of effective narratives that accompany products long after they leave the stand.
“It is precisely this combination of pragmatism and vision that makes MIDO a unique international point of reference,” concluded Berton.
2026 numbers
Approximately 42,000 attendees, from more than 160 countries, and 1,200 exhibitors, of which approximately 930 international, in 7 halls, across 8 exhibit areas.
Similar to last year, Europe – with strong representation from Germany, France, and Spain – proved its significance. Particularly noteworthy were attendance numbers from Africa (Tunisia, Algeria, South Africa), the Middle East (Syria, Oman, Saudi Arabia), and Asia (South Korea, Singapore, Indonesia, India, China), confirming these emerging markets as an important, growing area for commercial development. Participation from North America remained stable, a positive signal given the current economic climate and ongoing tariff-related tensions. In contrast, attendance from Italy showed a slight decline, reflecting the impact of the current economic context on investment decisions by industry professionals in the domestic market.
In addition to visitors, MIDO 2026 recorded more than 16,000 exhibitor attendees. This figure reflects the event’s ability to comprehensively represent the entire eyewear supply chain – from manufacturing and materials to technologies, components, and accessories. This integrated approach confirms MIDO as a unique event and key industry hub where business develops across the full value chain, and as a reference point for innovation and sourcing within the sector (data certified by ISF Cert in accordance with ISO 25639 standards for the certification of statistical data for trade shows).
MIDO 2026 was widely covered by newspapers, television and radio, and across social media channels in Italy and abroad. More than 400 Italian and international journalists were accredited, and the 2026 edition marked a new milestone for digital communication – also driven by the launch of MIDO’s TikTok account, which significantly boosted the event’s online visibility. Over the three exhibition days, more than 3.5 million people were reached across all platforms, representing an overall increase of approximately 35% compared to the previous edition.
MIDO 2027 is already preparing to once again be the global platform where the world of eyewear connects, inspires one another and imagines the future – a future that begins with vision.
The next edition of MIDO will take place from February 6 to 8, 2027, at Fiera Milano Rho.
