纽伦堡国际玩具展览会（Spielwarenmesse - International Toy Fair Nürnberg Spielwarenmesse）是世界最大的玩具及休闲产品展，是玩具创新产品、模型以及休闲产品行业最领先的国际贸易展，从1949年开始，一年一届，在纽伦堡国际展览中心举行。该展一方面为国内及国际的生产商提供了一个极佳的交流平台，另一方面也为行业贸易和采购活动提供订单平台。创新产品的展示和全方位的行业预览建立了一个年度内至关重要的信息库。纽伦堡玩具展成为世界上首屈一指的并且趣味盎然的休闲盛会，因为每年这里吸引了来自100多个国家的近8万名专业观众和60多个国家的2800多家展商，以及6万多种新品玩具。玩具展为生产商带来的创新概念使之成为世界上最知名的发布新产品的平台。
德国纽伦堡国际玩具展自1949年始办以来，一直吸引着世界各地的玩具企业参展，是国际上展出规模最大，最知名的专业玩具类成交性展览会，每年初举办一次，是世界玩具领域知名度高、影响力最广、参展人数最多的世界三大玩具展之一。该展会仅对专业贸易观众开放，每年都吸引了世界上主要玩具制造领域的厂商和客户参加。
中国展商玩具行业一直不会受到国际环境的影响，每届展会都有相当高的参展数据或创下了展商和观众数量的记录。除德国的展商外，中国大陆参展企业每届超过二百多家，是各国际展商中参展企业数量最多的国家。
展品范围(Show Products):
玩具娃娃、毛绒玩具、皮毛玩具、木制玩具、竹编玩具；糖果玩具、积木玩具及实验玩具；户外运动用品；火车及轨道模型系列，汽车及快速轨道模型系列，机械玩具和电动玩具，建筑玩具及体育玩具，书籍及棋牌娱乐用品，制作模型、业余爱好，手工制作材料，节日用品及圣诞树饰品，电脑游戏软件和高科技玩具等。
展会报告(Show Reports):
The 75th Spielwarenmesse brought the international toy industry together in Nuremberg from 27 to 31 January 2026, delivering tangible momentum for the year ahead. The anniversary edition made its mark well beyond the exhibition halls: Nuremberg's Imperial Castle was bathed in red light, while the Spielwarenmesse logo was projected onto the Frauentorturm. Inside the halls, the fair offered countless opportunities to discover trends, experience innovations and forge valuable business connections. From seasoned industry professionals to first-time visitors – Spielwarenmesse 2026 demonstrated just how vibrant and forward-looking the world of toys truly is.
2,313 exhibitors from 68 countries showcased their latest products at Spielwarenmesse 2026 – this means 82% international participation.
488 new exhibitors brought fresh ideas and innovative products to Nuremberg – a testament to the enduring appeal of the world's largest toy fair.
Across 175.000 m² of gross exhibition space, a unique marketplace for toy innovations from around the globe took shape.
Over 57,500 trade visitors from 125 nations make the fair THE global meeting point. Here, at the center of the toy world, the international trends of tomorrow are set.
Exhibitors had high praise for the way the Spielwarenmesse maintained its family character despite its immense size. “It feels like a sort of friendship gathering every year.” says Kovit Chomphunuchyanyong, Managing Director of the well-known Thai company Plan Toys. “Its positive and happy atmosphere makes it an event to visit every year,” concludes Kheir Houeiss, proprietor of Bulgarian company Invictus 1928. In total, 96% of participants would recommend other companies to attend. The next opportunity will be for the fair’s 76th birthday; the anniversary edition takes place from 2 to 6 February 2027.
