意大利米兰国际广告礼品促销贸易展览会（PTE – PromotionTrade Exhibition）是意大利最专业的广告、礼品、促销产品贸易展，一年一届，在米兰国际展览中心举行。该展是促销服装、个性化技术展示，以及广告促销品展示。PTE是意大利唯一在促销产品，商务礼品和个性化设备方面的年度展示。计划在每年的战略时期，专门为贸易经营者、专业生产商、进口商和独家经销商的供应以及零售商、代理商和个性化打印机的需求之间的建立交汇点。
该展会专门针对与中间商和经销商相结合的生产商，进口商和经销商，除了个性化专家外，PTE也是一个真正独特的直接业务平台。此外，致力于创造力的领域也取得了成功，这是第一次设计，旨在基于新概念或设计或技术展示产品。致力于个性化设备的广泛领域是引起访客关注的焦点，因为可以了解在促销业务中实现新的和原始解决方案的技术创新。商业活动的立场指出，PTE可以被认为是一个晴雨表，表明促销行业的良好回升。
PTE有两个主要的展示领域：一个专注于纺织和促销产品，一个是个性化技术设备。 PTE提供的范围从广告特色的最高好奇心到商业礼品和奖励的最原始想法，从最高的服装和配饰趋势到最具创意的个性化技术。参展企业来自：制造商，进口商，专业广告专业经销商，保费，促销服装和个性化设备供应商等。在活动期间，为参展商和参观者献上了丰富的研讨会和研讨会。
目前PTE标志着意大利米兰促销展是最重要的贸易展览会，并与意大利励展公司达成共同举办协议，该协议将为未来版本的PTE和VISCOM ITALIA（视觉传达国际展览会）的市场运营商带来新的增长前景。
展品范围(Show Products):
纺织和促销产品：商业和庆典礼品，广告专业，收款和奖励的溢价，促销服装（服饰及配件）；
个性化设备供应商：数码印刷，雕刻，刺绣，移动印刷，丝网印刷，升华打印，激光数码印刷，切割机和打印机，溶剂和环保溶剂油墨，热压机，转印机，材料和产品（框架，油墨，刺绣纱线，垫片，转印纸等）。
展会报告(Show Reports):
Milan, 28 February 2026 – The latest edition of PTE - Promotion Trade Exhibition, Italy’s leading event dedicated to promotional merchandise, corporate gifts, promotional textiles and personalization technologies, concluded on 23 January, confirming its growing role as a key point of reference for the sector in Europe as well.
The event’s positive outcome was reflected in attendance figures - 31,019 total visitors (a figure that also includes the co-located events Quick&More and Milano Home), with 8% coming from abroad - but above all in the constructive and dynamic atmosphere that characterized the exhibition. Stands were animated by curious and motivated professionals, special areas were well attended and constantly buzzing, and training sessions were widely appreciated and actively participated in.
The 150 brands exhibiting at PTE - up 10% compared to 2025, with 37% of the total coming from abroad, representing countries such as Poland, France and Spain (for a total of 14 foreign countries represented) - were the true protagonists of this edition. They showcased a varied and rich offering that combined the great “classics” of promotional gadgets with new and original ideas, without overlooking personalization technologies capable of delivering increasingly impactful, cost-effective and scalable solutions.
MORE UNIQUE THAN RARE: FROM GADGET TO CULT OBJECT
At PTE, promotional items made it possible to witness firsthand an increasingly consolidated trend: the move beyond the concept of the short-lived gadget - typically embodied in simple proposals designed for immediate but brief engagement - in favor of a personalized gift concept, a quality item that is useful, attractive, durable and capable of embodying the storytelling of reliability, sustainability and authenticity of the brand that has chosen it as an ambassador of its values.
But that is not all. Products destined to become ambassadors for the most prestigious brands are increasingly presented as experiences to be lived: they tell stories of memorable events, collective rituals or personal moments; they become prizes to be earned; they serve as companions to small daily habits shared with loved ones; they define style and set trends. In short, they transform into cult objects. Collectible because they are rare, or to be carefully preserved because they are truly unique, these items do not merely represent a brand - they embody it and make it an integral part of the lives of those who own them.
At PTE, this trend took shape in numerous products, demonstrating how companies in the sector have fully grasped an increasingly specific and targeted demand for items with personality and appeal, and ever more capable of being part of a value-driven supply chain - from environmental responsibility to a focus on people.
TECHNOLOGY, EXPERTISE AND PASSION: CUSTOM X HITS THE MARK, BETWEEN MACHINERY AND TRAINING
Custom X, the area dedicated to innovative applications for customizing products and gadgets, once again enjoyed strong attendance within PTE.
This space highlighted the progress and versatility offered by today’s personalization technologies, while also making it clear how these systems can deliver truly effective customization solutions because they are powered by a human, beating heart - that of the operators who understand brand owners’ needs, interpret their requests with creativity and fully leverage the potential of current technological advancements.
To facilitate dialogue between those seeking customized items and those truly capable of making them unique, the Custom X Arena hosted a series of meetings during the exhibition, characterized by the sharing of experiences, techniques and best practices in a collaborative and informal atmosphere.
In particular, Angelo Barzaghi, founder of the Accademia Serigrafica, Piero La Puca, CEO of T-Shirt Makers and Customate, and Fabrizio Selis, partner at Mst – Market Screentypographic, took part in the round table entitled “The Evolution of Personalization – Questions, Ideas and Solutions,” which was very well received by the audience attending the exhibition.
Further enhancing the opportunities offered by Custom X was the concurrent staging of PTE with BRAND POWER, the only event in Italy connecting reward suppliers and brands with marketing professionals from industry, retail and services. The event took place within MILANO HOME, the annual meeting point for the independent retail world dedicated to homeware, decoration, textiles, giftware and fragrances.
PTE has thus confirmed its role as a reference hub for a dynamic market ready to innovate and impress.
The next edition of PTE - Promotion Trade Exhibition will take place at Fiera Milano from 20 to 22 January 2027.
