德国蔬菜和软水果种植技术展览会（expoSE）是德国唯一的蔬菜和软水果种植、芦笋和草莓种植技术展览会，是国际业界领先的芦笋和草莓种植技术展览会，由南德国芦笋和草莓种植者联合会（VSSE）组织，是为生产商，制造商和服务供应商的交汇点。它是一个创新的市场和专业知识集中的中心。由卡鲁斯尔国际展览公司主办，从1996年开始举办，一年一届，在卡鲁斯尔国际展览中心一号与二号展厅举行。
expoSE展与德国农业直销展览会（expoDirekt）同期举行，expoDirekt展是德国农业直销最大的贸易博览会 - 也是欧洲最大的芦笋和浆果生产著名的展会。两个展的主题是新型肥料条例及其实施、创新优化作物和降低成本，对整个生产链的数字系统，并为农业直接营销提供创意销售方案。
从展会上您期望发现：
1、整个行业的市场领导者；
2、在区域内切实可行的解决方案：技术，服务供应商，降低成本，维护资源和市场营销；
3、新产品，新趋势，新的原型和质量改进的及时信息；
4、新的业务联系和供应商；
5、采取看市场和竞争的机会；
6、从行业顾问和同行业专业人士之间的交流与讨论。
展品范围(Show Products):
蔬菜和软水果种植机器和设备；蔬菜和软水果种植资源；移植，种子，果树；蔬菜和软水果种植服务；销售及市场推广。
展会报告(Show Reports):
The expoSE & expoDirekt trade fair duo received a positive response with 426 exhibitors from 16 nations and almost 5,300 trade visitors from 32 countries.
Bruchsal, November 21, 2025. With a well-attended first day and a somewhat quieter second day, the expoSE & expoDirekt trade fair duo achieved solid success. 426 exhibitors from 16 nations presented their new products and established offerings and services at the 29th expoSE – Europe's leading trade fair for asparagus and berry production – and at the 14th expoDirekt – Germany's largest trade fair for direct agricultural marketing. From November 19th to 20th, 2025, around 5,300 trade visitors from 32 countries came to the Karlsruhe Trade Fair Center. In addition to the diverse range of exhibits, the 2nd Stone Fruit Forum, the 36th Asparagus Day, the 3rd Berry Technology Forum, and the Direct Marketers Forum offered presentations on current expertise and future developments, which were received with great interest by the public.
A solid trade fair duo with stable exhibitor and visitor numbers.
Around 15 percent of exhibitors were participating in the trade fair duo for the first time. 85 percent of exhibitors are convinced of the value of the trade fair duo and are returning participants. Over 29 percent of exhibitors, almost 4 percent more than last year, and around 22 percent of the online-registered trade visitors traveled from abroad. Most of the online-registered trade visitors came from Germany, Belgium, France, Italy, the Netherlands, Austria, and Switzerland.
Positive atmosphere at Europe's industry meeting despite major challenges
The overall mood at the trade fair duo was even more optimistic than a year ago, and most of the exhibitors surveyed reported having very good conversations and being satisfied to very satisfied with how the fair went. Regarding the level of prior information among trade visitors, their purchasing interest, orders, and prospects for project implementation, most exhibitors were satisfied to very satisfied.
“The trade fair duo went very well for us. On the exhibitor side, we had many new products and services at the fair, which the trade visitors were very interested in. On the visitor side, despite the consolidation in the industry, we were able to maintain last year's visitor numbers with a slight increase. The atmosphere at the fair was positive, and the willingness to invest was higher than a year ago, as the season was good. Challenges such as rising production costs and staff shortages remain and require rapid solutions. We had many very interesting and inspiring discussions and are already looking forward to implementing the new ideas,” summarizes Simon Schumacher, Managing Director of the Association of Southern German Asparagus and Strawberry Growers (VSSE) and organizer of the expoSE and expoDirekt trade fairs.
Innovation prizes for innovations in plant protection and solar technology in greenhouses, as well as digital and autonomous support for direct agricultural marketing.
On the first day of the trade fair, Simon Schumacher (VSSE eV) presented three innovation awards in the expoSE category and two innovation awards in the expoDirekt category. A total of 37 entries were submitted, 28 for expoSE and 9 for expoDirekt, and were evaluated by an independent jury.
The expoSE innovation prizes went to Ant Robotics from Stelle for Valera Cube (autonomous tunnel sprayer for professional use), Bioline AgroSciences from Great Britain for Sprayvent (precision sprayer for the application of beneficial insects without scattering and spillage losses) and Voltiris from Switzerland for the solar modules in the greenhouse.
The expoDirekt innovation awards were given to Frachtpilot from Münster in cooperation with FlexFleet Solutions for the digital control center for harvest & sales stands and to NonStop Shop from Meppen for the calibrated scale in the vending machine for gram-accurate billing.
Outlook for expoSE & expoDirekt 2026: Triple anniversary in sight
The next expoSE & expoDirekt trade fair duo will take place from November 18th to 19th, 2026 at the Karlsruhe Trade Fair Center. This will mark a triple anniversary for the Association of South German Asparagus and Strawberry Growers (VSSE), founded in 1996: 30 years of the association, 30 years of expoSE, and 15 years of expoDirekt.
