西班牙巴塞罗那国际商务会议及奖励展览会(IBTM World)是开展国际商务会议、奖励活动、商务旅游活动等策划及解决方案专业展览会，是全球领先的商务活动、会议、奖励和旅游行业盛会，每年一届，在巴塞罗那举行。我们的活动有一个目标；激发活动世界为他们的客户提供卓越的体验。
我们将全球会议行业聚集在一起，每个人都有一个共同的目标——结识合适的人，为他们的组织创造更好的业务成果。 与合适的人建立面对面的联系，获得关键的行业洞察力，当然，在三天内参与无与伦比的社交机会。
加入我们的 IBTM World 将有 3,000 多个令人兴奋的目的地和优质供应商随时准备与来自全球 100 多个国家的 15,000 多名行业专业人士会面并建立联系。
西班牙巴塞罗那商务及会奖旅游展览会（IBTM WORLD）是全球领先的会议和活动行业，我们希望激励世界各地的活动提供非凡的体验。IBTM World一直在为全球社区提供您为客户创建世界级活动所需的灵感、业务联系和内容。
西班牙巴塞罗那商务及会奖旅游展览会（IBTM WORLD）由英国励展集团公司主办的欧洲地区规模最大、规格最高的商务会议和奖励旅游专业展会之一。来自知名企业的差旅、采购和财务负责人参与到此次活动中，对企业所关注的差旅热点和痛点话题进行了深入探讨和分享，产生了热烈的反响。
展品范围（Show Products）：
替代场地，景点与娱乐，餐饮服务，会议/会议场地，邮轮公司，目的地管理， 活动制作， 活动服务， 游戏/运动场馆， 酒店， 住宿/酒店预订， MICE/商务旅行协会， 专业会议组织， 度假村和水疗中心， 餐厅场地， 服务式公寓/扩展， 特别兴趣之旅， 技术/应用程序提供商， 交通/旅行。
展会报告（Show Reports）：
IBTM World 2025 closed last week on an extraordinary high, delivering the most innovative, immersive, and commercially impactful edition in its history. The show floor saw nearly 12,000 participants from around the world come together for three days of breakthrough ideas, experiential activations, and a record 79,000+ pre-scheduled meetings, an 8% rise on 2024.
This year’s edition set new benchmarks across the board:
Almost 2,500 exhibitors – one of the highest exhibitor turnouts ever.
12% rise in returning participants, reflecting the value for buyers and suppliers.
49% of Hosted Buyers attending from outside Europe, signalling IBTM’s growing global impact.
Elva Yañez, MICE Manager, Promperu, said: "As a brand we have come back to IBTM World after 10 years and this is my first time personally attending. It is one of our most successful events of the year, with lots of great meetings with suppliers and buyers. I thought I would meet mainly people from Spain, which is one of our primary markets, but I have also made great connections with people from across Europe, Asia and Latin America which I didn’t expect. I am looking forward to coming back to IBTM World in 2026."
Heather McNee, Corporate & Incentive Manager at VisitScotland Business Events, said: “It’s incredible to be back at IBTM World. Our Scottish partners have enjoyed the show with a great variety of high-quality appointments. We are delighted to return to Scotland with a fantastic mix of leads and exciting new connections.”
Felicia Asiedu, Marketing Director, Cvent, said: “IBTM World is one of our tier one shows - we always come with full force. I love the fact that this year there is a bright tech space with all the providers close to us and we’re right next to the Future Stage, which makes sense. This is an ecosystem place for us, and we are an ecosystem supplier. So that’s hotels, destinations, CVBs, event planners, marketers, everyone really, all in one place. The quality really has been good.”
A new era of innovation and experience design
This year IBTM World lived up to its People. Power. Potential theme, debuting IBTM Ignite, a bold new platform connecting over 80 start-ups with investors, advisors, and industry leaders. From AI-driven engagement tools to sustainability-focused tech, IBTM Ignite showcased the trailblazers set to shape the next decade of events.
Meanwhile, the show unveiled the Future Stage, home to rapid-fire innovation talks from emerging leaders, and the BEFuture Pavilion, where investors and creators came together to fuel the industry breakthroughs of tomorrow.
Claudia Hall, Exhibition Director of IBTM World, said: “IBTM World 2025 has been nothing short of extraordinary. We delivered our most ambitious, international, and impactful edition yet - and the response from the global events community has been phenomenal. From record-breaking meetings to powerful new initiatives like IBTM Ignite and the expansion of Exceptional Experiences, this year proved that innovation thrives when people come together. The show floor was buzzing with energy, ideas, and opportunity.”
The 2026 edition of IBTM World will take place from 17-19 November in Barcelona.The 2027 edition of IBTM World will take place from 16-18 November in Barcelona.
