意大利米兰国际摩托车及配件展览会（EICMA / World Motorcycling Exhibition）是全球最大的两轮车及配件专业贸易展，由意大利两轮车工业协会(ANCMA)与米兰展览公司共同主办，从1914年开始，一年一届，在米兰新国际展览中心举行。该展历史悠久，在二战时期中断29年，参展效果明显，市场覆盖南欧及北非、中东等地，其展品范围包括摩托车及两轮车行业的整个产业链，解决了从设计、生产、销售一条龙的产业服务链。参与者以满足新的供应商，找到创新的、尖端的解决方案、新材料、技术和为未来的设计理念。
EICMA展观众范围：来自摩托车、小型踏板车及其零配件工业的进口商、采购者和决策者、最终消费者（车迷）、摩托车及小型车俱乐部成员等。
参展商来自：意大利及国外的摩托车制造商，零件或组件的制造商两轮行业，服装及配件制造商，在摩托车行业安全性的技术设备和解决方案制造商，意大利或外国协会，媒体公司或贸易杂志，在两轮产业相关领域工作的高校、研究中心、公共或私人机构，从事摩托车行业运动或旅游公司，摩托车行业服务和咨询公司，汇集两轮车的用户和爱好者的协会或俱乐部。
出席EICMA 10大理由：
1、它是世界上最大的两轮车的事件，在参展商和参观者的数量而言是最多的展，并在媒体宣传获得巨大共鸣；
2、这是最显著事件，唯一真正的标杆事件，由在该领域国际水平的专业人士和制造商是不容错过的事件；
3、解决了在全球范围内摩托车行业最相关的问题；
4、它是主要满足于国内和国外新闻媒体的机会，有成千上万的记者和媒体运营商的存在，保证了知名度，通过任何其他摩托车行业的事件是无与伦比的；
5、这是来自40多个不同国家确定投资的新形式和新的商业伙伴，感谢与会的存在机会；
6、它提供了未来的发展趋势，并在全球范围内的市场前景的概述，以及每年呈现数十个产品展示；
7、这是一个多元化的，充满激情的事件，消费观众直接参观，是展商评估消费者对新产品的理想场所；
8、这里遇上世界行业内重要领导人的最好机会；
9、这是一个非常宝贵的机会，以满足新的分销商和新客户，扩大业务感谢联系人之一的网络，以贸易经营来自五大洲的存在；
10、这是一个理想的场所，以满足新的供应商，找到创新的、尖端的解决方案，新材料，技术和理念为未来的设计得益于一千多个品牌存在。
展品范围(Show Products):
摩托车、轻型摩托车、踏板小型摩托车、跨斗车、雪地车、机动脚踏两用车、三轮摩托车及特殊用途车辆摩托车用发动机及相关产品、轮胎、头盔、摩托服及用具、摩托车旅游及相关户外用品、电子设备及自行车零配件润滑油等、原材料、半成品、摩托车生产及修理设备及工具，电动两轮车等。
展会报告(Show Reports):
The curtain falls on the 82nd edition of EICMA – International Two-Wheeler Exhibition, and once again this year the results are record-breaking. In six days, more than 600,000 visitors, including the public, professionals, industry operators, and the media, confirmed the success of an edition that combined entertainment, business opportunities, and passion, confirming its status as a global benchmark for the industry, bikers, and motorcycle culture.
With over 730 exhibitors from 50 countries and more than 2,000 brands represented, EICMA 2025 consolidates the growth recorded in recent years and reaffirms its international dimension. The strength of the exhibition event lies in the numbers: from the post-Covid edition of 2021 to today, visitors, exhibitors, and floor space have literally doubled.
The 2025 figures for B2B operators are also significant: more than 43,000 professionals from 167 countries, profiled and accredited to higher standards than in the past, brought the pavilions to life on the days reserved for the sector, generating new networking and business opportunities. Particularly significant in this area was the increase in foreign operators, which rose by a solid 28% compared to 2024. In terms of communication, there was a further increase in the presence of journalists, media, technicians, and content creators, who exceeded 8,200 from 67 countries.
Among the most popular attractions at this year's event was the 20th anniversary of MotoLive, the outdoor arena covering over 60,000 square meters, the largest ever, which thrilled the audience with races, acrobatic shows, trials, competitions with twin-cylinder adventure bikes, and the extraordinary Champions Charity Race broadcast live on television, which brought together twelve motorsport legends for a good cause.
The exhibition was further enriched by the “Desert Queens” exhibition, created in collaboration with ASO – Amaury Sport Organisation: a tribute to the history and legend of the Dakar Rally, with 31 original motorcycles on display for the first time in Italy, and daily meetings with the protagonists of the world's most famous rally, which attracted more than 42,000 visitors.
The Y.U.M. – Your Urban Mobility area was also a great success, where thousands of visitors were able to try out more than 40 vehicles, including scooters, mopeds, and electric and endothermic quadricycles, free of charge. This 4,000 m² area confirmed EICMA's ability to interpret new trends in urban mobility.
The 2025 edition spoke the language of emotions with its slogan “That's Amore,” a hymn to the passion that unites manufacturers, riders, and the public. From the Tattoo Station, where more than 80,000 temporary tattoos were applied, to the central MotoLive stage, to the experiential content spread throughout the pavilions, passing through the Adventuring Area and the area dedicated to Start-ups and safety with the Police, the theme of belonging and love for two wheels permeated every space of the event.
The Gaming Area also confirmed its popularity, attracting thousands of young and not-sto-young alike to play on the simulators. Covering an impressive area of over 300 square meters, the largest ever created, visitors were able to enjoy immersive riding experiences thanks to eight state-of-the-art simulators with real motorcycles. The challenges at the Misano World Circuit Marco Simoncelli provided adrenaline and entertainment, enriched by the presence of VIPs, influencers, and international riders.
Finally, the extraordinary mobility plan implemented by EICMA with ATM, the Municipality of Milan, and Trenord was very well received. Thanks to the intelligent participation of the public and their behavior, more than 15,000 free parking spaces in the city, enhanced connections, and rail concessions ensured a smoother, more sustainable, and orderly visitor experience and access than in the past, despite EICMA's significant impact on the Milan metropolitan area, contributing to the success and record numbers of this edition.
“EICMA 2025 marks the full consecration of the transition from trade fair to global and attractive exhibition event,” said EICMA President Pietro Meda and CEO Paolo Magri. "We have worked hard to increase content, improve access to the exhibition, and enhance the visitor experience. The impressive numbers and quality of the content demonstrate how the event has become a unique experience that combines business, innovation, and passion. Credit and our thanks also go to the exhibitors and our partners, who believed and invested in this evolution, helping to make EICMA a lively place that showcases the present and future of the two-wheel industry."
With a total area of over 300,000 square meters and a rich and constantly evolving offering, EICMA 2025 closes on a high note of participation, innovation, and shared passion. The date has already been set for next year, from November 3 to 8, when the event will return to Fiera Milano Rho to write a new chapter in its century-long history.
