西班牙马德里国际礼品及装饰品展览会（Intergift-International Gift & Decoration Fair）是西班牙规模最大的礼品及家居装饰用品展，该展从1980年开始，一年一届，在马德里国际会展中心举行，主办方马德里国际会展公司是西班牙最大的展览公司。凭借其强大的全球网络以及对国际观众、展商的巨大号召力，主办方将进一步增加买家，吸引更多专业人士参观洽谈，由此继续扩大西班牙国际礼品及家居装饰品展在国际上的影响力，为国内外展商和观众提供一个理想的专业化贸易平台。
西班牙是欧洲重要的礼品市场，为因应市场趋势，西班牙多数企业已经积极进行创新，提高产品素质，善用西班牙专才的素质与设计强项，重塑礼品产业竞争力。礼品产业在西班牙市场销售额，非常明显随着季节性而变化；消费额高峰大部分是集中在圣诞节。
尽管礼品消费与一般国人消费密切关联，然而西班牙是观光大国，全年造访旅游观光客将近6，000万人次，以俄罗斯与中东国家游客最爱消费礼品，加上西班牙国内人口5，000万人，西班牙礼品内需市场拥有一亿多的庞大消费需求。此外，除了圣诞节购物高峰期，其他节日如父亲节，母亲节，夏季商店折扣促销等因素，也大大提高了礼品商店的营业额。
据西班牙礼品生产商协会报告指出，互赠印有企业标章的小礼品的商业促销方式在西班牙日益盛行，以竞争激烈的银行业为例，经常为争取客户大打赠品战术。一般企业营销用礼品，多数通过经销商采购办理，私人用礼品的则主要有礼品专卖店、连锁店、百货公司及大卖场等。文具方面，西班牙除传统文具专卖店、连锁店、百货公司及大卖场外，也有专门为公司提供包括文具在内的各项办公用品提供快递服务的公司，该类公司表示，其进货的主要来源为上游文具、礼品批发商。
展品范围(Show Products):
礼品：圣诞礼品、手工香皂、香薰礼盒、手工艺品、文具玩具、柳编制品、陶瓷制品、木雕工艺品、公仔、礼品袋、礼品包装、蜡烛、蜡烛烛台、打火机、纸制品、笔、像框、塑胶章、名牌、文具、钟表、伞；
纺织品：床上用品室内装饰面料、窗帘布艺、毛巾、围巾、帽子及其它配件；
旅行用品：行李箱包、帐篷、电筒、自行车等各类用品；
装饰品：人造花果、仿真植物室内设计和装饰、画框、壁画、陶瓷艺术、室内灯具、花卉装饰、铁艺、露台及园艺品。
展会报告(Show Reports):
INTERGIFT, Feria Internacional del Regalo y la Decoración (International Gift & Decoration Fair), has come to an end for the 87th time at IFEMA MADRID. The four-day event was packed with professional activity. With a track record placing it among the major events in IFEMA MADRID’s fair calendar, Intergift brought together more than 15,000 national and international trade professionals at this single annual edition, which was especially focused on business, inspiration and connections between the textiles, decoration, interior design and gift sectors. As a consequence, nearly 400 trade deals were made at the fair thanks to the International Buyers Programme, with strong participation from professionals across Europe and the Americas, reflecting solid international interest in the market.
The fair presented an exhibition offering of more than 250 national and international brands, which found Intergift to be a unique space to showcase new products, generate business contacts and identify commercial opportunities. The co-location of the Editores Textiles, Interior Design & Deco and Gift areas provided a cross‑sectional view of the sector, aligned with new market demands and appreciated by a professional audience for its specialisation, product quality and strategic significance.
Intergift also hosted the first Furniture Week of the Community of Madrid, an initiative promoted together with the Community of Madrid, the Arganda del Rey City Council and the Hábitat Madrid Association, which helped activate specialised furniture and habitat trade and foster connections between sector players. Reflection of interior design and gift trends that will mark 2026
Opened by Marta Nieto, Director General of Commerce, Consumption and Services of the Community of Madrid, together with Daniel Martínez, Executive Vice‑President of IFEMA MADRID, Arancha Priede, Director General of Fairs and Congresses at IFEMA MADRID, and Julia González, Director of the Fair, this edition of Intergift identified the main sector trends present in the 2026 collections.
In the Editores Textiles area, proposals based on textured fabrics, natural fibres and colour palettes inspired by earth tones and whites stood out, alongside highly decorative wall coverings aimed at residential and contract projects. Interior Design & Deco focused on a more emotional and functional approach to interiors, with furniture featuring soft lines, modular pieces and artisanal finishes that will enhance the identity of spaces. Meanwhile, the Gift area showed a move towards more creative and customisable gifts, with particular prominence given to small decorative objects and humorous, narrative-led proposals designed for specialist retail.
EmocionArte, Desert Dress and content to add to the professional experience
Beyond the commercial showcase, the 87th edition of Intergift was a lively forum for professional reflection and networking. For example, Speaker’s Corner brought together experts, brands and influencers for debates on innovation, retail, training, artificial intelligence and new strategies for the habitat trade, becoming one of the fair’s activity hubs.
The new EmocionArte space introduced an artistic perspective on decorative objects through exclusive pieces with their own identity, while Desert Dress, designed by Deseese Design, offered a compelling dialogue between interior design and fashion in a project that attracted notable interest from visiting professionals.
The drive to promote talent and excellence in design was embodied in the awards ceremony for the second edition of the Best Interior Design Projects Competition. This time, the winning projects were Joyería Ordóñez, by Pedro Luis Marín Torres, in the Retail category; Dentalnova, by Cecilia López Muiños and Juan José Otero Vázquez (MOLA Arquitectura), in the Contract category; and Casa 64, by Federica Aridon Mamolar (OOIIO Arquitectura), in the Residential category.
With these results, Intergift celebrated an edition aligned with the sector’s new dynamics and meeting the expectations of the professional public. The next edition of Intergift will be held from 3 to 6 February 2027 at IFEMA MADRID.
