慕尼黑国际汽车博览会（IAA MOBILITY / IAA Pkw / IAA Cars Frankfurt/Main）是德国最大的汽车展，是世界最重要和最全面的汽车工业成就展，由德国汽车工业协会（VDA）主办，从1897年开始，两年一届，在慕尼黑国际展览中心举行，从2021年开始在法兰克福、慕尼黑轮流举行，并将展会代码+ MOBILITY，注重汽车移动技术。该展会每逢双年在汉诺威国际展览中心展示商用车，单数年在慕尼黑或法兰克福国际展览中心展示家用轿车，是汽车的研发、生产和使用的国际交流平台，法兰克福车展IAA展出乘用车、汽车安装调试、特殊车辆、拖车、汽车店和车库设备，以及汽车部件和零配件。IAA慕尼黑车展的一个特别之处在于有大量的汽车部件和零配件厂家参展，其中包括活动于世界范围的系统供货商和模块供货商。IAA慕尼黑的一个特别之处在于有大量的汽车部件和零配件厂家参展，超过500家汽车行业的供应商将展出产品。当然物流服务、机构和协会、出版商和服务商等也将露面IAA车展。
该展主办方从2021年开始，在慕尼黑、柏林、汉堡三个城市轮流举行，将从车展转型成交通服务的平台，除了汽车本身，还将展出智慧交通、串连车辆和行动网路的车联网及永续的交通解决方案。届时展览将不再只限于展览馆内，而是在慕尼黑全城各地举行。
“移动性是社会最重要的话题之一。 IAA MOBILITY 之所以举行，是因为世界各地的人们都在寻求更好的解决方案来满足他们的移动需求，而这些公司已经开发了许多新的解决方案来满足他们，他们希望在国际舞台上展示这些解决方案。主要重点将是解决气候中和道路上的问题。 IAA MOBILITY 是根据当前的冠状病毒规则举办的，这一事实本身就是该活动的巨大成功，”VDA 总裁 Hildegard Müller 解释道。
IAA MOBILITY 展示了移动性的未来，因此可以亲身体验并在现场进行现场讨论。 1,000 多名参展商和演讲者将展示他们最新的创新和概念。共有近 700 家参展商参展，包括汽车品牌、自行车品牌、科技领域的重要参与者以及供应行业的所有主要公司。 IAA 将举办 100 多场全球首演。 IAA MOBILITY 的新概念非常吸引人，第一年就有超过 70 个自行车行业的品牌注册参加。
慕尼黑移动汽车展（IAA MOBILITY)是汽车领域的领先展会，也是展示整个价值创造链的唯一汽车展览会，从个性化创意一直到综合移动解决方案。新车型当然是另一个受关注的焦点。但IAA很久以前就不仅仅是一个车展了。它致力于移动的各个方面。它还支持公司和参展商从汽车制造商转向移动服务提供商。此外，在IAA，原始设备制造商和供应商发布了有关电动汽车发展和传统内燃机发展的重要声明。仅德国制造商就在未来几年内开始对无排放和气候中立的汽车发起进攻，其中有超过150种电动车型。共举行了228场世界首演式。
在新汽车世界（NMW），IAA为汽车世界中的所有新玩家提供了额外的格式。它汇集了来自各个领域的创新者，他们为未来的移动性开发新的解决方案，技术或产品。最大的IT和技术公司在场 - 包括Facebook，谷歌，SAP和高通。在参加NMW会议的所有7,000名参观者中，小型创业公司提出了大量的想法。这些想法可以促进未来的移动性，或者是因为它们使得与其他道路使用者更容易沟通，或者因为车辆将更好地理解语音，或者仅仅因为更好地管理停车位。
实时体验和实践活动是IAA的两个主要方面。越野赛道特别受欢迎，乘坐越野车的人数远远超过2015年的IAA。在VDA（IAA的组织者）进行的访客调查中，有一半的受访者表示他们正在访问IAA对替代传动系统和数字化感兴趣。贸易观众的比例接近35％，而约65％的人是热爱汽车的公众。访问IAA的其他原因是“看到你在其他地方看不到的汽车”（30％的受访者）。几乎同样多的人（29％）强调“创新概念和新模式”，紧随其后的是“汽车是我的爱好”（28％）。
这个IAA是在一个特别困难的时期举行的。几个月以来，一直存在一场公众辩论 - 有时是非常情绪化的争论 - 关于柴油机和禁令的可能性，这已经在汽车司机和顾客之间传播了不确定性。所以更令人高兴的是，IAA仍然像以前一样具有吸引力。在第一周，有320,000人来到IAA。在展览的最后一个周末，参观人数最多的是IAA，仅周六就有超过10万人参加。总共有大约810,000名访客来到IAA。这意味着IAA再次成为德国最常光顾的贸易展。
IAA国际汽车展来自多个国家的上千家厂商参展。作为世界五大车展之一，每届车展上有上百个产品为全球首发，其中有多款新车。前十年电动汽车全球销量尚不理想，但众多厂商仍扎推发布纯电动和混合动力型汽车，德国戴姆勒集团还率先发布能够自动驾驶的智能S500实验型汽车，如今新能源汽车逐步走向成熟，有专门展馆或区域为新能源设立展区，包括纯电动汽车、油电混合双引擎汽车。
值得注意的是，参展的中国汽车零配件商数量达到上百家。中国自主品牌汽车厂商吉利、长安等汽车集团如今每届代表中国汽车品牌参展，其对品牌和质量的追求受到业界好评。
IAA的起源可追溯到100多年，在1897年，柏林布里斯托尔酒店向公众展示了8辆汽车。 从这些谦虚的开始，定期举办展会，由于游客人数众多，1991年必须分开乘客车和商用车交替展示。在奇数年间，IAA汽车展在法兰克福举行。 偶数年在汉诺威看到IAA商用车展。
展品范围(Show Products):
新能源汽车、纯电动汽车、油电混合双引擎汽车；乘用车 / 小型巴士 / 特殊车辆（包括运输车、大篷车、救援拖车，小型客运车），两轮或三轮汽车 / 3.5吨以下拖车 / 模型车部件和零配件：引擎、发动机部件、动力传输部件、底盘部件、悬挂和减震部件、制动系统部件、转向系统部件、轮胎、车架部件和附件、内饰部件、灯光技术、电动与电子部件、连接件、软管、零配件、半成品、原材料等；检测、修理、维护和供应：检测器材、汽车店设备、工具、清洁产品等；交通运输：交通数据处理、汽车通讯、交通巡航系统等；防护服装（司机用）/ 报废车辆处理；汽车融资租赁服务。
展会报告(Show Reports):
Almost 750 exhibitors from 37 countries sent a strong signal of new beginnings at this year's IAA MOBILITY under the theme: "It’s All about Mobility" With well over 500,000 visitors, the record set in 2023 was slightly surpassed. The number of trade visitors at the IAA Summit rose by more than 13 percent compared to the 2023 event. This is a clear sign that the concept, based on a Summit for trade visitors and an Open Space for the general public, is a major success story.
German Automotive Industry Impresses with Innovation, Passion, and Performance
Hildegard Müller: “The enthusiastic visitors to IAA MOBILITY demonstrate the strong interest in the future of mobility. Our concept has been very well-received and sets international standards. The German automotive industry impressively proved in Munich with concrete innovations and world premieres that we are global leaders, that we are already producing the products for climate-neutral and digital mobility, and that we are constantly working on new ideas. Another clear signal is being sent from Munich: We have accepted the challenge, and our industry has done its homework. Now it’s the turn of politics—we need a maximum offensive for location attractiveness and competitiveness so that the successes of our industry also become successes for Germany and Europe, for growth, prosperity, and jobs”.
“Our industry—our suppliers and manufacturers—have shown here that we stand for a maximum of quality, safety, efficiency, and strong brands. We combine tradition and modernity. And one more insight became clear and visible here in Munich: Every success story of the automotive industry is also a success story for our country”, Müller continued.
“We would also like to explicitly thank the Bavarian state government and the city of Munich, as well as all the trades that helped us make this IAA MOBILITY a successful and safe event. Special thanks also go to the police and security forces who ensured a smooth process”, explained Müller.
“The success of IAA MOBILITY gives us momentum for three more editions here in Munich”, stated the two Managing Directors of Messe München, Stefan Rummel and Dr. Reinhard Pfeiffer. “Since its move to the state capital, the event has continuously evolved, providing added value for exhibitors and trade visitors from all over the world. This is shown by the high number of new exhibitors, the large proportion of international companies, and the positive feedback. The Open Space in Munich’s city center, with its free offerings for mobility enthusiasts, was once again very popular this year—because mobility concerns all of us. Furthermore, IAA MOBILITY makes an important economic contribution with a value creation in the triple-digit millions. We thank everyone who made this event possible, as this success can only be achieved through the cooperation of all participants. Therefore, together with our IAA MOBILITY team, we are particularly looking forward to the next three editions in Munich”.
IAA MOBILITY – Records in Premieres and Participation
A total of around 750 exhibitors from 37 countries presented their products and innovations. Over 350 world premieres and new releases were showcased, an increase of 17% compared to 2023. The proportion of foreign exhibitors reached 57%, with the largest contingents coming from China, South Korea, Austria, Italy, and the USA. This high level of internationality was also reflected in the visitors: the international share of total attendees was around 24%. Most international visitors came from Great Britain, Austria, China, and Italy, while France provided the most trade visitors.
Around 3,700 journalists from 70 countries were accredited. On Press Day, 2,344 journalists, including 1,438 international journalists, participated. This is 7% more than in 2023. online coverage saw a growth of over 10% compared to 2023.
IAA MOBILITY Summit Sets Trade Visitor Record
The aisles and booths at the Summit were very well-attended. Most exhibitors reported a high quality and quantity of trade visitors. Around 90% of Summit visitors rated achieving their goals as good to excellent. 88% of Summit visitors rated the IAA Summit as good to excellent, and 95% rated the exhibition areas as good to excellent. With a total of more than 13% more visitors, the IAA Summit recorded a new attendance record. 71% of returning IAA Summit visitors considered this year's IAA the best they had ever attended.
As part of the IAA Summit, over 21,000 people attended the IAA Conference. Approximately 200 sessions with 550 speakers from over 300 companies took place on five stages. More than 91% of visitors rated the IAA Conference as good to excellent, with 97% of respondents rating the quality of the speakers as good to excellent.
As part of IAA MOBILITY, 86 guided tours took place at the IAA Summit and in the IAA Open Space for prominent guests, including Chancellor Friedrich Merz, members of the German government, state governors, numerous state ministers and members of parliament from the federal, state, and European levels, as well as international delegations from China, Tunisia, and Canada, EU commissioners, governors from the USA, ambassadors, and top representatives from trade unions, associations, and the business community.
"The new visitor record at the IAA Summit underscores its relevance as a leading global platform. More than 69,000 trade visitors from 108 countries attended the IAA Summit. The feedback from our exhibitors was consistently positive. We are pleased that we can continue to build on this in 2027", said Jürgen Mindel, Managing Director of the German Association of the Automotive Industry (VDA).
Largest IAA Open Space Ever Delights Visitors
The Open Space in the city center had a strong start and was well-attended despite the sometimes-unfavorable weather. With a 27% increase in exhibition space compared to 2023, the Open Space was the largest inner-city exhibition area in the over-100-year history of the IAA. The premiere of the "Festival of Lights Munich" was well-received. According to the official visitor survey, 94% of Open Space visitors rated the event as "very good" or "at least good". 79% of respondents would recommend IAA MOBILITY. For 86%, the IAA is the most important industry platform. 92% of those surveyed found the event to be sustainable and forward-looking. 95% of all visitors found the event's offerings comprehensive. 78% of returning visitors even considered this year's IAA the best they had ever attended. 96% of respondents described their visit as a multifaceted experience. 58% of the visitors in 2025 were first-time attendees.
Highest Number of Test Drives in IAA MOBILITY History
IAA MOBILITY focused particularly on dialogue, interactivity, and experience. There were a total of more than 12,000 test drives for cars and motorcycles, an increase of 27% compared to the previous event. Additionally, in the new ADAS & Telematics format (automated driving & telematics systems), there were over 450 drives. This is in addition to more than 4,200 test rides in the cycling area and on the new Cycling & Micromobility course. Over 50% of visitors can imagine buying an autonomously driven car. Over 94% of IAA Open Space visitors said they were looking forward to attending the next IAA MOBILITY.
Hildegard Müller: “People want to see and experience mobility innovations. Exchange and dialogue are crucial to meeting the demands and expectations of society, politics, and the economy. IAA MOBILITY is not only a world of experience but also a central meeting point for constructive dialogue. The IAA MOBILITY is the home for exactly these essential points. This is where the successes and the future of tomorrow are made possible”.
IAA MOBILITY Stays in Munich
The next three editions of IAA MOBILITY, until 2031, will take place in Munich. The German Association of the Automotive Industry (VDA) and Messe München agreed to this. This contract extension underscores the importance of Munich as an international trade fair location and of IAA MOBILITY as a central meeting point for the mobility industry. Explicit thanks for the good cooperation go to the Bavarian state government and the city of Munich. The next IAA MOBILITY will be held from September 7 to September 12, 2027. The IAA Summit will take place from September 7 to September 10 at the exhibition grounds. The IAA Open Space will be held from September 7 to September 12 in Munich’s city center. The IAA Press Day is on September 6, 2027, at the IAA Summit.
