德国柏林国际消费类电子展览会（IFA）是全球最大的电器、消费类电子产品展览会之一，也是全球电子消费产品行业的头号订货会。众多来自国内外的电器生产厂商及商务公司。IFA 是世界上最重要的消费和家用电子产品贸易展，展出的新产品数量创历史新高，是主要零售商、买家以及行业和媒体专家的主要市场。
悠久历史： IFA 始于 1924 年，该展是世界最知名专业展览会之一，每年举办一届，由世界著名的柏林国际展览有限 公司（ Messedamm ）和德国娱乐和通讯电子协会（ GFU ）共同主办。该展是展示各类家电消费品最新产品的场所，代表着电子消费品行业发展的最新趋势，它为电子消费产品行业确定发展方向，传递着最新的发展情况，使生产和贸易行业清 楚地看到这些发展。
深远影响：欧洲每年消费类电子产品的销售额达到1000亿欧元，年增长率已超过15%。IFA 是展示新产品的理想平台、推广企业品牌的完美展台，能使您生动地介绍您的产品，并且为您优化您的品牌形象，提供了最佳的机会。全面的传媒设施，能够带来巨大的公众宣传效应。其宣传效果之好足以使您的产品在市场上取得成 功。愿您珍惜这一难得的机会，利用这个具有国际影响的高效市场营销渠道！
展品范围(Show Products):
1、电视和娱乐类: 电视、录像、家庭影院、全能产品、媒体；
2、个人电脑和游戏类: 硬件、软件、家用办公系统、寓学于乐产品；
3、音响和汽车媒体类: 高保真、顶极产品、汽车高保真、交通导航和移动媒体产品；
4、数码成像和数码音乐类: 影片、摄影和音乐录制、加工、传输、利用；
5、个人通讯类: 电讯、UMTS、在线服务、互联网UMTS (通用移动电讯系统)SNC；
6、卫星网络和有线视听类: 地面技术、卫星、有线视听、解码器、网络、居住安全和自动化。
展会报告(Show Reports):
Berlin, 9 September 2025 – After two Media Days and five intensive days at the trade show, IFA Berlin, the world's largest event for home and consumer tech, draws a thoroughly positive conclusion. With over 1,900 exhibitors from 49 countries and 220,000 visitors, IFA has once again impressively confirmed its role as the leading global trade show.
International stage for innovation
IFA Berlin continues to set the pace for the industry in 2025 – with a clear focus on home and consumer tech, artificial intelligence in everyday life, robotics, smart homes, gaming and content creation. Hundreds of new products and world premieres were presented across more than 190,000 square metres.
A special highlight was the IFA Innovation Awards: with over 500 entries, the newly introduced programme far exceeded expectations. Numerous brands used IFA for their global product launches, underlining the importance of the trade show as a stage for market innovations and their introductions.
Content offensive: more press, more keynotes, more reach
The trade show significantly expanded its reach in the international media. The number of press conferences rose by 16 per cent. At the same time, the conference programme grew: with significantly more keynotes and high-profile speakers, the Innovation Stage and Dream Stage, among others, were fully booked throughout. The new Friday afternoon keynotes in particular caused a stir and attracted 50 per cent more visitors than in 2024 – both nationally and internationally.
IFA also set new standards for the creator community: The Creator Hub initiative attracted over 1,200 influencers and content creators to the content and topics at IFA – an increase of more than 50 per cent. This also made IFA to a platform for content creators, live streaming formats and digital multipliers.
New and established trade fair formats continue to grow
The new IFA Retail Leaders Summit celebrated a successful launch and attracted renowned international top retailers and tech companies – including, for example, the software group Microsoft with a keynote speech, which will be more closely involved in future, as well as the company AMD.
In addition, established and new formats such as Beauty Hub, Creator Hub, Communication & Connectivity Areas and the Mobility Track impressed with clear curation, greater experiential value and interactive activities.
The spacious Outdoor Gardening & Cooking zones and the RoboCup also attracted thousands of visitors. IFA Moments, the trade fair's year-round highlight format, continued to evolve and became a ‘must-see’ at this year's event – both at the exhibition grounds and throughout Berlin.
IFA Sommergarten delighted young target groups
The IFA Sommergarten once again proved to be a crowd puller – especially for Gen Z, Gen Alpha and families. This was evidenced by sold-out events such as the Ikkimel & Friends Open Air Concert, with around 10,000 visitors, and the podcast duo from Fest & Flauschig, Jan Böhmermann and Olli Schulz.
International appeal and prominent guests
With a noticeable increase in international media, retailers, distributors and start-ups, IFA strengthened its international presence. once again, this year's guest list was impressive: in addition to leading politicians such as Dorothee Bär (Federal Minister for Research, Technology and Space), Kai Wegner (Governing Mayor of Berlin), Franziska Giffey (Senator for Economics) and Robert Habeck (former Vice-Chancellor and Federal Minister for Economic Affairs and Climate Protection (2021 to 2025)), personalities from the worlds of sport and tech such as former national football player Bastian Schweinsteiger and tech blogger Sascha Pallenberg also visited the trade show.
Comments on IFA 2025
‘IFA 2025 has once again demonstrated how closely technology, trade and culture are linked today. We are proud that IFA has once again become the meeting place for the international tech world this year and that we are setting new standards for international cooperation. IFA builds bridges and stands for innovation, connectivity, networking and cosmopolitanism. This is precisely what makes it so attractive to exhibitors, visitors and politicians alike. The fact that numerous exhibitors have already confirmed their participation for 2026 confirms that the new IFA concept is working,’ says Leif Lindner, CEO of IFA Management GmbH.
‘IFA 2025 impressively demonstrates the power of innovation – from technologies that make our everyday lives easier to ideas that shape our future. Thanks to our strong partnership with Clarion and the enormous commitment of the IFA Management team, IFA has initiated a transformation process in recent years that is clearly visible and noticeable throughout the exhibition grounds. For the global consumer and home tech industry, IFA is and remains the most important meeting place of the year,’ adds Dr Sara Warneke, Managing Director of GFU Consumer & Home Electronics GmbH.
Industry representatives, partners and exhibitors were also enthusiastic about the mix of B2B and B2C offerings, the high level of internationality and the opportunity to initiate business deals directly on site.
Outlook for 2026
IFA Berlin can already confirm new bookings for 2026, underlining its position as the world's leading trade show for home and consumer tech. In addition to industry giants such as LG Electronics, TCL and Vestel, numerous confirmations have already been received for renewed participation next September.
This strong demand once again demonstrates the industry's confidence in the successful trade show concept and shows that IFA continues to consolidate its position as a global meeting place for leading brands, innovators, trendsetters and outstanding entrepreneurs.
IFA 2026 will take place from 4 to 8 September 2026 at the Berlin Exhibition Grounds.
