慕尼黑国际光学眼镜展览会（OPTI Munich）是国际上最专业的光学眼镜展览会，是欧洲最大的眼镜展览会，一年一届在慕尼黑展览中心举行。每年年初在德国慕尼黑举行的“国际光学眼镜展（OPTI Munich）”是世界著名眼镜展之一，每届均有来自世界40多个国家和地区的600余家展商参展。作为欧洲市场最重要的眼镜行业大展，OPTI Munich每年都会吸引大批专业贸易观众和国际买家前来参观，展会1/3以上的参观观众来自德国以外。近年来，来自东欧国家的观众数量也有较大的增长。特别值得一提的是，与意大利的MIDO及巴黎眼镜展有所不同，OPTI Munich重点面向欧洲最富裕的地区——德语区，以及新兴的东欧市场。
OPTI初设展的理念使得OPTI Munich能够在每年的最早时段发布眼镜业年度流行趋势，展示国际眼镜行业最高端的技术、最超前的概念化设计以及最时尚的产品。
每年一月，光学行业的专家和创意人士在慕尼黑展览中心展示他们最新的产品。 作为光学和设计的国际贸易展会，opti代表从框架到镜片，隐形眼镜，低视力，商店配件，IT，营销和销售，仪器/工具/眼镜元素，配件以及配件的整个视觉光谱 技术设备和专业教育。
展品范围(Show Products):
光学设备、仪器及工具、显微镜、眼镜链、镜架/镜片、相关装饰物、眼镜零件及配件、眼镜盒及附件、儿童眼镜架、隐形眼镜及镜片、眼镜店设备、精密眼镜、望远镜、双目望远镜、清洁用品、镜片研磨设备、风镜、太阳镜/运动眼镜、太阳隐形眼镜、助听器、验光及眼科设备、视力矫正仪器、三脚架、工场设备、气压计、温度计、商店装配、EDP 等。
展会报告(Show Reports):
"Best opti ever", "absolutely important", "great sales", "a complete success" and "GHM has kept its promise" – this or similarly enthusiastic was the feedback from exhibiting companies at opti 2025; on the visitor side, the number of 21,105 trade visitors with a decision-maker rate of more than 70 percent spoke for a very successful event.
The positive atmosphere that characterised opti 2025 on all three days of the trade show was the result of intensive cooperation between the opti team, exhibitors and industry representatives, which was driven forward with new ideas throughout last year. The exhibitors' satisfaction speaks for itself: at over 97%, almost all exhibitors rated the visitor quality as good to very good in terms of interest in the products on their stand. At almost 89%, exhibitors also rated the initiation of business relationships at opti as very good to good – no wonder that more than 90 per cent of exhibitors announced that they are planning to be back at opti 2026.
With 330 exhibitors from 23 countries, including 190 registrations from Germany, opti showcased the entire value chain of the optical industry: the spectrum ranged from frame manufacturers to suppliers of contact lenses and spectacle lenses, leading brands and innovative, independent designers through to consulting firms, IT consultancies, equipment and lens manufacturers as well as shopfitting companies and hearing acoustics.
Cathleen Kabashi, Head of opti, on the trade show: "opti remains on course for success! After opti 2024, we went one better and it paid off. Combining our information HUBs in the opti HUB ARENA and the joint platform for contact lens manufacturers, TOMORROW VISION, met with a very good response from visitors and exhibitors alike. And confirmed to us that both the concept and opti as an annual kick-off are a success. The latter is based on the close cooperation with our stakeholders and the strong community – it is the sense of community that makes opti what it is!"
"I am simply overwhelmed! The atmosphere was impressive and the enthusiasm of the industry was clearly noticeable. The visitors enjoyed the trade show to the full. I was particularly pleased that contact lenses were shown from a different perspective and really shone in the spotlight with TOMORROW VISION and many expert presentations. It is creative ideas like these that will definitely make opti a permanent fixture for the markets in Germany, Austria, Switzerland and beyond, and further establish it as an important source of inspiration for product range strategies and annual planning," sums up Dieter Dohr, CEO and President of GHM Gesellschaft für Handwerksmessen mbH, the organiser of opti.
Highlights as far as the eye could see
The biggest innovation and thus the highlight of the trade show was clearly TOMORROW VISION, the joint contact lens platform of the nine renowned manufacturers Alcon, Bausch + Lomb, CooperVision, Hecht, Hetych, Menicon, MPG&E, SwissLens and Wöhlk. Under the slogan "Contact lenses are the future of ophthalmic optics", visitors experienced a comprehensive programme with a maximum focus on the advantages of lenses and their great sales potential in the 170 m² joint area.
Another opti highlight was the opti HUB ARENA, in which four info HUBs were concentrated for the first time, in addition to the established opti SUSTAINABILITY HUB and the opti MYOPIA HUB, as well as the opti FUTURE VISION HUB with current trends in ophthalmic optics, including in the frames segment of the trade show. Among other things, the presentations and discussions on the Eyewear Trends 2026 by New York trend expert and founder Selin Olmsted were very popular. The trend tours she led were already fully booked at the beginning of January. No wonder: the earlier the trends are known in the industry and can be used for ordering, the better the chances of being fit for the future.
Right next door: the opti NEXT GENERATION HUB, with which opti, in close cooperation with representatives of the VDCO Young for the young talent in the industry. Speed dating formats such as NextGen Meet-up were on offer here, where youngsters from the optical industry could exchange experiences with each other, for example on further and advanced training opportunities or the Meet & Match format - young talent meets companies.
Make a note now: the next opti will take place in Munich from 16 January to 18 January 2026.
