德国科隆国际糖果及休闲食品展览会(ISM COLOGNE)是全球最大、最重要的甜食和休闲食品的展览会,该展从1971年开始举办,一年一届,在科隆国际展览中心举行。每年来自全球贸易界的专业人士汇聚在这里,相互介绍、发掘和探讨国际最新流行趋势、最新的产品,寻找最近最好的商机。ISM的展品系列是其他任何展览会都无法匹敌的,其范围之广完全折射出了整个全球市场。ISM只限专业客户参观—尤其是大规模买家。展会只对来自如下类型批发商和零售商的买家开放:甜食、杂货店和合作批发渠道、零售连锁店及其地区分支、C+C公司、自助百货店和消费者市场、健康食品分销商、连锁药店、专业甜食零售商、咖啡店、烘焙店、加油站连锁网点等。
全球糖果业及糖果加工业所有相关的目标群体都将被带到这里,小型、中型还有具有市场领导作用的供应商们在这里进行直接交流用最革新的思想、创意和理念满足未来消费者的需求。这些都为供应商和客户之间的双赢制造了无限良机。这是与参展商和其他厂家直接交流,学习国际先进经验,改进自己的产品,扩展德国及世界市场的最好机会。
该展的两大基本理念是:严格限制展品内容;观众范围限定为产品分销商和重要买家。贸易无国界,商务正日趋全球化。了解市场概况和筛选产品的时间和经济成本正在不断提高,制造商和客户之间的直接交流也是如此。因此,科隆国际糖果及休闲食品展览会毫无疑问成为了甜品零食行业内供应商和大买家理想的国际平台。
ISM展的参展企业来自糖果和零食的制造商、分销商及其包装商、零售与销售商,包括:巧克力和巧克力制品,糖果,饼干,小吃食品,美味小吃,即食食品,水果小吃和蔬菜小吃,早餐、咖啡和茶,冰淇淋、深冻冷冻糖果等。该展只对以下零售和批发的买家将被允许进入:糖果、食品和饮料批发,进口和采购协会,贸易链及其区域分支机构,加油站-连锁站,包括中央/地方行政管理,大卖场,食品服务供应商,零售糖果贸易,糕点店、咖啡馆、面包店、糖果店,糖果和零食行业的现金和运费操作,面包店需求批发,保健食品批发商,药店链,百货商店,在线食品零售商,自动售货机操作人员,营养科学家,食品化学家,糖果和休闲食品的生产者。
展品范围(Show Products):
糖果及休闲类:可可、巧克力和巧克力制品;饼干、小点心;糖制品;休闲食品;焙烤制品;冰淇淋和生浆制品;面包类食品;胶质糖等。
展会报告(Show Reports):
ISM in Cologne confirmed its position as the leading trade fair worldwide of a global flourishing sweets and snacks industry from 2 to 5 February 2025 - and impressively demonstrated that the industry is full of optimism and innovative spirit in spite of all the challenges. The positive atmosphere in the Cologne exhibition halls, the hustle and bustle in the aisles and the enthusiasm of the trade visitors determined the trade fair happenings from day one onwards. With a 5.5% growth in the number of exhibitors and 5% more exhibition space, the trade fair consistently continued on its expansion course: More than 1,500 exhibitors from 70 countries (foreign share 89%) presented an impressive cross-section of the industry and demonstrated the dynamics of a constantly changing market. Around 32,000 trade visitors from 135 countries (foreign share 71%) - and thus just under 7% more than last year - used the trade fair to seal business deals on-site and establish valuable contacts. With innovative formats ISM once again confirmed its role as a pioneering industry trendsetter and demonstrated impressively that personal encounters remain to be essential for long-term partnerships and economic growth, especially in challenging times.
With a strong opening and a star-studded panel on the Mercosur Trade Agreement, ISM 2025 set a strong signal as the central platform for industry-relevant discussions from the very start. Rupert Schlegelmilch, EU Chief Negotiator of the Agreement, was among others one of the important business partners. Together with further international stakeholders from political, business and industry circles, intensive discussions about the opportunities and challenges of the agreement were held.
Successful trade fair duo, ISM and ProSweets Cologne
Together with the co-located ProSweets Cologne, ISM 2025 formed the biggest industry get-together of the sweets and snacks industry worldwide. This unique trade fair duo unites the entire value chain - from raw materials, to packaging, through to the finished product - under the umbrella of the "Sweet Week". The direct and successful co-location of both events in Hall 10.1 created valuable synergies by promoting the exchange between manufacturers, the trade and industry experts. The Sweet Week Production Summit, which brought the participants of both trade fairs together, also contributed towards this.
"With an increased number of visitors and exhibitors as well as a growing amount of exhibition space, the clear upwards trend of ISM is ongoing. As the global trendsetter and driver of innovations and trends, ISM sets benchmarks for the global booming sweets and snacks industry - with a strong content and event programme, renowned speakers and new formats for creators, which inspire and network the industry," said an impressed Gerald Böse, President and Chief Executive Officer of Koelnmesse GmbH.
"The sweets and snacks industry is faced with major challenges, but also with new opportunities, for example as a result of the EU trade agreement with Mercosur. In times of economic uncertainty, continued extraordinarily high cocoa prices and growing bureaucratic burdens, ISM is presenting itself as a strong partner and platform for the industry. It is quite rightly the industry's leading international trade fair - a place of orientation, dialogue and forward-looking business perspectives," Bastian Fassin, Chairman of the International Sweets and Biscuits Fair Task Force (AISM), added.
ISM in figures : 1,513 exhibitors from 70 countries, 89 % of which came from abroad, participated at ISM 2025. They included 160 German exhibitors and 1,353 exhibitors from abroad. Around 32,000 trade visitors from 135 countries attended ISM 2025, the foreign share was 71 %.
The next ISM will take place from 01.-04.02.2026.