德国慕尼黑国际电子生产设备贸易博览会(Productronica)是电子创新生产的全球领先展会，自1975年开始举行，每两年一届，在慕尼黑新国际展览中心举办，Productronica展是慕尼黑国际博览集团全球电子展网络的一员。这个网络涵盖了在全球各地举办的领先电子展，包括在慕尼黑举办的electroinca和productronica轮流隔年举办现已成为电子行业的龙头展览会议，还有在巴西、中国香港、中国及印度举办的展会。全球超过8000家展商与超过280,000名专业观众参与，慕尼黑国际博览集团是这个领域的佼佼者。Productronica是电子制造设备领域内独一无二的博览会，因为它全面展示了电子制造设备行业从开发到服务的各个领域，它以生产流程和市场需求为导向，是该领域全球最新的发明创造登台亮相的绝佳机会，是纯粹的B2B展示平台。
在电子制造业营收下降的背景下，两年一届以电子制造为主要内容的productronica展（慕尼黑第21届国际电子生产设备贸易博览会）将于2015年11月10-13日在新慕尼黑会展中心开幕。用慕尼黑国际博览集团首席执行官Klaus Dittrich话说就是，“我们决心通过productronica抗击衰退，让我们从低谷中走出来。productronica 2015上所展示的创新是向这一方向努力的重要组成部分。”
productronica 以创新作为焦点，突出领先供应商所提供的创新产品与应用。根据行业市场增长特点，慕尼黑国际博览集团将焦点话题定为：光伏制造、纳米生产、有机电子、混合元器件和电子生产服务等。光伏产业已经吸引大批原先在半导体、电子制造领域领先业者，为了满足这些公司多元市场推广需求，productronica 从整个光伏系统层面展示光伏制造各环节所需的最新技术，参展商中包括传统半导体器件、设备材料及制造供应商，也有许多专注太阳能光伏业务的新公司。Kurt Schraudy介绍，考虑到初创公司资金普遍不足现状，在慕尼黑当地政府支持下，组办方为新创公司推出了“创新企业套餐”服务，让最具活力的初创公司以较低的价格争取到参展机会。
productronic的新活动――慕尼黑电子峰会将于展会同日开始，并将成为固定的年度活动，成为连接electronica和productronica两台展会纽带。Dittrich表示，“慕尼黑电子展一向因其引领创新而闻名，我们希望通过productronica巩固这一声誉。电子峰会是我们对productronica所作的主要创新之一，它证明了展会作为电子行业决策者聚会场所的地位。”据Schraudy介绍，慕尼黑电子峰会主要针对世界知名集团或大中型企业CEO或总经理，采取路边谈话和晚宴会的形式，让行业领袖人物能在私密的环境中畅谈行业策略、构想、未来趋势和政治环境等问题。而早已成为productronica固定同期活动的CEO圆桌会议将邀请世界电子行业知名人士进行集中讨论。
productronica因全面展示电子制造设备行业从开发到服务的各个领域，以生产流程和市场需求为导向，自1975年创办以来逐渐被业界视为电子领域最新发明创造登台亮相的较佳机会，据慕尼黑国际博览集团调查数据显示，在国外观众占到45%的所有观展者中，有90%的观众表示展商国际性非常强，认可该展会的市场领先地位。
展品范围(Show Products):
1、导体和显示器制造：晶片前端加工、晶片后端加工、显示器制造、净室技术、测试测量与控制系统、程序控制软件等；
2、材料处理：PCB以外的机械加工、焊接、紧固与链接、机械设备、激光材料加工等；
3、生产后勤和原料流技术：信息咨询、采购、物流管理、原料流的控制与软件、运输与传送技术、储藏技术与授权系统、包装技术、后勤的交钥匙完全解决方案等；
4、线圈材料和工具：线缆处理技术、线缆加工、线缆器具、线缆加工设备、线缆保护设计及其加工设备等；
5、PCB制造技术：基础材料、印刷电路板工具，PCB加工的工具和零件、PCB化学加工、 加热与干燥、净室技术、MID生产、PCB处理、PCB生产的加工控制软件等；
6、元件装配：元件准备、生产、装配、处理技术等；
7、焊接技术：焊锡与助焊剂、涂胶系统、涂层设备、焊锡炉、焊锡零件、点胶等；
8、总成设备与技术：组装、维修、程序设备、保护性涂层、电子保护装置等；
9、电子检测设备和质量保证检测：视觉检查设备、材料检测、非电子参数的检测、电子参数的检测、检测与测量系统、实验室检测设备等；
10、操作支持系统和生产辅助系统、原材料，
11、相关服务行业
12、电子生产服务行业（EMS）：原件/芯片运送机生产的EMS，原件组装与器件生产的EMS，开发相关的服务；
13、微纳米技术。
展会报告(Show Reports):
From November 14 to 17, over 1,400 exhibitors from 45 countries presented innovations at productronica from the fields of electronics development and production. That puts this year’s event almost on a par with 2019, and well above the results from 2021. The key topics included power electronics, artificial intelligence, and sensors in electronics manufacturing.
The internationality of exhibitors and visitors reached a new high. While participation by companies from abroad rose to 54% (2019: 51% ), the proportion of international visitors increased by more than two points to around 58%.
Dr. Reinhard Pfeiffer, CEO of Messe München, gives a very positive review: “With these outstanding figures, productronica once again proves that it is the most important event for electronics manufacturing worldwide. In addition, the strong and increased number of visitors from China and the U.S. underscore this leading position.”
Rainer Kurtz, Chairman of the productronica Advisory Board, agrees with him: “productronica 2023 provided an excellent platform for preparing further growth in the electronics industry. Munich was once again a globally unique marketplace for innovations, and a win for exhibitors and visitors alike.”
Thilo Brückner, CEO of the VDMA trade association Electronics, Micro and New Energy Production Technologies (EMINT), adds: “productronica was a very successful trade fair again for VDMA EMINT and its members. It is the place to be, the halls were full as if Covid had never existed, and all we saw were happy faces.”
Top marks for productronica
In the overall rating, both exhibitors and visitors were once again very satisfied with productronica. According to a survey carried out by the market research institute Gelszus, 99 percent of the visitors rated the event as excellent to good. In addition, 97 percent of the visitors surveyed said that productronica had lived up to their expectations as regards innovations.
On the exhibitor side, productronica also received top marks. For 92 percent of companies, the trade fair was excellent to good. 94 percent of the companies praised the high quality of the visitors.
productronica Exhibition Director Barbara Müller is delighted with the positive ratings: “It’s great to see that the event was able to build on the very good results from 2019 and even exceed them in some cases. The excellent quality of visitors in particular demonstrates how extremely highly regarded productronica is in the industry.”
In total, 42,000 visitors from 94 countries came to Munich. After Germany, the countries with the largest number of visitors were (in this order): Italy, Austria, Switzerland, France, the United Kingdom, Poland, the Czech Republic, the U.S., China, and the Netherlands.
Strong growth for exhibitors from China
This year’s event also showed why China is so important for productronica. Compared to 2019, the number of Chinese exhibitors increased by approximately 50 percent to around 80 companies, putting China in third place among the top exhibiting countries behind Germany and the U.S.
At the same time, the space occupied by companies from China increased by over 100 percent. While the figure was around 780 m² four years ago, it was around 1,800 m² at productronica 2023. That means China was in fourth place behind Germany, Italy, and the Netherlands among the countries with the largest exhibition space.
The next productronica will be held in Munich from November 18 to 21, 2025.
